<p><strong>SAN FRANCISCO</strong> &#8212; ORO Labs, operator of a smart workflow orchestration platform for procurement, has raised $34 million in Series B funding led by <a href="https://cts.businesswire.com/ct/CT?id=smartlink&;url=https%3A%2F%2Fwww.felicis.com%2F&;esheet=53723927&;newsitemid=20231101992955&;lan=en-US&;anchor=Felicis&;index=2&;md5=76ec4cc50430a0a89c90ecaeee7fcf8e" target="_blank" rel="nofollow noopener" shape="rect">Felicis</a>, with participation from existing investors including Norwest Venture Partners, B Capital, and XYZ Venture Capital. This latest round, which will support the company’s rapid scaling of international and platform growth, closes at the one-year milestone of ORO’s launch and the company’s November 2022 $25 million Series A, bringing total investment raised to $60 million.</p>
<p>ORO orchestrates company spend and supplier management across siloed systems and data to improve procurement workflows, increase visibility and make it easy for business users. The innovative platform helps companies quickly create intake workflows, build an integrated and orchestrated procurement tech stack, and dramatically simplify user engagement with purchasing throughout the organization.</p>
<p>“We’re on a mission to humanize the overall procurement experience, simplifying and guiding end-to-end supplier engagement for efficiency and compliance,” said Sudhir Bhojwani, CEO and co-founder at ORO Labs. “Our Series B financing is further validation, not only of our success in executing, but also the opportunities as we continue to develop and scale ORO for international expansion and a host of new use cases – bringing incredibly easy start-to-finish procurement to even more organizations for agile operations and happy employees.”</p>
<p>“Our <a href="https://cts.businesswire.com/ct/CT?id=smartlink&;url=https%3A%2F%2Fwww.felicis.com%2Finsight%2Fwhere-cfos-are-deploying-budget-this-year&;esheet=53723927&;newsitemid=20231101992955&;lan=en-US&;anchor=2023+CFO+survey&;index=3&;md5=4677d4d27f349ac61ce70561cd9a54ce" target="_blank" rel="nofollow noopener" shape="rect">2023 CFO survey</a> identified procurement as the top pain point for CFOs and the #1 spending priority,” said Victoria Treyger, general partner at Felicis Ventures. “ORO’s platform approach to orchestrating and simplifying workflows is driving adoption with global Fortune 1000 companies across a range of industries from financial services to pharma. Sudhir, Lalitha, and Yuan share a rare combination of deep procurement knowledge with the passion and insight to transform the category.”</p>
<p>ORO Labs co-founder Lalitha Rajagopalan noted, “I’m personally thrilled to have a woman investor joining the ORO board. Victoria brings keen go-to-market insight and a genuine love for procurement that will help us continue to scale our business, as well as a diverse perspective that aligns with important supplier inclusivity imperatives for our enterprise customers.”</p>
<p>In use by leading global Fortune 200 enterprises, ORO provides organizations with a next-generation platform that streamlines procurement and reduces supplier cycle time using workflow automation. From intake to spend control, and contract management to supplier relationships, ORO&#8217;s smart procurement workflows empower organizations to optimize efficiency and drive success.</p>

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