<p>Apple has introduced the next generation of <a href="https://www.apple.com/apple-tv-4k/" target="_blank" rel="noopener">Apple TV 4K</a> — more powerful, entertaining, and affordable than ever, and offering impressive cinematic quality. Driven by the A15 Bionic chip that delivers faster performance and more fluid gameplay, the new Apple TV 4K features endless entertainment options for everyone to enjoy on the biggest screen in the home. HDR10+ support joins Dolby Vision on Apple TV 4K, so users can watch their favorite movies and TV shows in the best quality possible across more TVs.</p>
<p>Running tvOS, the OS for the living room, and featuring the Siri Remote, Apple TV 4K simplifies the way users discover and enjoy their favorite content. Its seamless integration with other Apple devices and services transforms the living room in different ways for the entire family, while also adding convenience as a smart home hub.</p>
<p>The new Apple TV 4K is available in two configurations: Apple TV 4K (Wi-Fi), which offers 64GB of storage; and Apple TV 4K (Wi-Fi + Ethernet), which offers support for Gigabit Ethernet for fast networking and streaming, Thread mesh networking protocol to connect even more smart home accessories, and twice the storage for apps and games (128GB). Customers can order the new Apple TV 4K with Siri Remote and 64 GB of storage at a new starting price of $129 for Wi-Fi only. Another 128 GB model with Wi-Fi and Gigabit Ethernet port costs $149, with availability beginning Friday, November 4.</p>
<p>“Apple TV 4K is the ultimate way for Apple users to enjoy their favorite entertainment on the biggest screen in the home, and now it is more powerful than ever,” said Bob Borchers, Apple’s vice president of Worldwide Product Marketing. “The new Apple TV 4K is unlike anything else out there, given its seamless connection to other Apple devices, ease of use, and access to amazing Apple content. It offers something for everyone in the family to love.”</p>
<p>The Siri Remote can be purchased separately for $59.</p>

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