Swell Commerce Reels In $20 Million Series A

<div class&equals;"row">&NewLine;<div class&equals;"col-sm-10 col-sm-offset-1">&NewLine;<p><span class&equals;"xn-location"><strong>SAN FRANCISCO<&sol;strong> &&num;8212&semi;<&sol;span> <u>Swell Commerce<&sol;u><b>&comma; <&sol;b>which bills itself as a headless commerce platform serving fast growing businesses&comma; has raised a <span class&equals;"xn-money">&dollar;20 million<&sol;span> Series A funding round led by <u>VMG Catalyst<&sol;u> and <u>Headline<&sol;u>&period;<&sol;p>&NewLine;<p>The global company&comma; which aims to put an end to merchant replatforming&comma; will use the funds to accelerate adoption and to develop an ecosystem of apps&comma; themes&comma; integrations and merchant solutions&period; Swell plans to hire across key areas&comma; including product&comma; engineering&comma; design&comma; support&comma; sales and marketing&period;<&sol;p>&NewLine;<p>Swell&&num;8217&semi;s mission is to build an ecommerce platform using headless architecture &&num;8220&semi;that everyone can use&period;&&num;8221&semi;<&sol;p>&NewLine;<&sol;div>&NewLine;<&sol;div>&NewLine;<div class&equals;"row">&NewLine;<div class&equals;"col-sm-10 col-sm-offset-1">&NewLine;<p>Swell&&num;8217&semi;s native features&comma; such as subscription management and localization&comma; enable sophisticated use cases without requiring custom development&period; For merchants seeking more control&comma; the platform&&num;8217&semi;s API-first architecture and customizable data models enable powerful capabilities&period;<&sol;p>&NewLine;<p>&&num;8220&semi;This investment is validation for us and confirms that the market sees our vision and is excited about our customers&&num;8217&semi; stories&comma;&&num;8221&semi; says Swell co-founder and CEO&comma; <span class&equals;"xn-person">Eric Ingram<&sol;span>&period; &&num;8220&semi;We are building for the future of commerce&comma; and this funding round will allow us to scale our remote-first team so that we can better serve the needs of leading brands and ecommerce merchants&period;&&num;8221&semi;<&sol;p>&NewLine;<p>The funding round includes participation from previous investors Bonfire Ventures and Willow Growth&comma; and from first-time Swell investor Commerce Ventures&period; Other notable investors in the Series A round include <span class&equals;"xn-person">Brian Long<&sol;span> &lpar;CEO of Attentive&rpar;&comma; <span class&equals;"xn-person">Romain Lapeyre<&sol;span> &lpar;CEO of Gorgias&rpar; and <span class&equals;"xn-person">Andreas Klinger<&sol;span> &lpar;Remote First Capital and former CTO of Product Hunt&rpar;&period; <span class&equals;"xn-person">Carle Stenmark<&sol;span>&comma; partner at VMG Catalyst&comma; will join the Board of Directors&period;<&sol;p>&NewLine;<p>In conjunction with the Series A funding&comma; Swell announced the hiring of <span class&equals;"xn-person">Kevin McKeand<&sol;span> as Chief Commercial Officer&period; McKeand has more than a decade of experience leading high performing teams across sales&comma; business development and partnerships&comma; including at BigCommerce where he led a team managing over 800 partnerships with companies such as Google&comma; Amazon&comma; PayPal&comma; Stripe&comma; ShipStation and many others&period; Most recently&comma; he led the business development and partnership teams at Zip&comma; a global buy now&comma; pay later provider&period;<&sol;p>&NewLine;<&sol;div>&NewLine;<&sol;div>&NewLine;