Openprise Rounds Up $16 Million

<p><strong>SAN MATEO<&sol;strong> – Openprise&comma; a developer of RevOps automation solutions for automating marketing and sales processes&comma; has secured &dollar;16 million in an over-subscribed Series A investment round led by SIG Asia Investment&comma; an affiliate of the Susquehanna International Group&comma; with new investments from Banyan Pacific Capital&comma; and Citta Capital&period; Existing investors Alumni Ventures and AI List also participated&period;<&sol;p>&NewLine;<p>&OpenCurlyDoubleQuote;By 2025&comma; 75&percnt; of the highest growth companies in the world will deploy a revenue operations &lpar;RevOps&rpar; model&comma; according to Gartner&period; A move from sales enablement to revenue enablement is needed in today’s rapidly shifting buying and selling dynamic to support this RevOps imperative&period;”<&sol;p>&NewLine;<p>Openprise is uniquely positioned to accelerate the trend toward RevOps because it enables companies to dramatically simplify their growing tech stacks&comma; scale operations&comma; and respond faster to changing marketing conditions&period;<&sol;p>&NewLine;<p>&OpenCurlyDoubleQuote;When companies move to a RevOps model in order to better align marketing and sales&comma; they soon identify huge gaps in their joint processes and data that aren’t addressed by traditional marketing and sales automation solutions like Marketo&comma; Salesforce&comma; and Salesloft&comma;” said Ed King&comma; Founder and CEO of Openprise&period; &OpenCurlyDoubleQuote;Openprise is fueling the RevOps revolution by providing a single&comma; no-code platform that can automate hundreds of RevOps processes and deliver go-to-market-ready data for the entire RevTech stack&period;”<&sol;p>&NewLine;<p>Openprise works by unifying data across sales&comma; marketing&comma; and customer success platforms&comma; and then using that data to automate cross-functional RevOps processes such as lead-to-account matching&comma; lead routing&comma; attribution&comma; and account scoring&period; Openprise then pushes that clean data and the results of those processes back to sales&comma; marketing&comma; and customer success systems&comma; as well as leading BI and analytics tools&comma; so that those systems can deliver more value&period;<&sol;p>&NewLine;<p>The funding enables Openprise to capitalize on the growth in the RevOps automation space and accelerate development&comma; as well as scale the team to support the company’s momentum as the leading RevOps platform&period; Fast-growing leaders like UI Path&comma; Vimeo&comma; Zendesk&comma; Okta&comma; Nutanix&comma; Freshworks&comma; Splunk&comma; and Zscaler rely on Openprise to automate RevOps processes&period;<&sol;p>&NewLine;<p>&OpenCurlyDoubleQuote;Openprise is the undisputed market leader in the rapidly growing RevOps automation product category&period; With an exceptional customer base and truly innovative technology&comma; we’re excited to play a role in accelerating Openprise’s momentum&comma;” said Ye Li&comma; Investment Manager at Susquehanna&period;<&sol;p>&NewLine;

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