Doordash Uses AI to Improve Pizza Ordering

<p class&equals;"StyledP-dd-corp&lowbar;&lowbar;sc-b42fc2f5-10 lkzCQa">Pizza is one of the most popular categories on DoorDash with<b> more than 150 million pizza orders placed in 2025 according to the company&period; <&sol;b>But customizing a pizza can be overwhelming – from choosing the right size&comma; the perfect crust&comma; to deciding on sauces&comma; and toppings&comma; in order to meet the needs of everyone you’re ordering for&period;<&sol;p>&NewLine;<p class&equals;"StyledP-dd-corp&lowbar;&lowbar;sc-b42fc2f5-10 lkzCQa">DoorDash is rolling out an <b>AI-powered pizza customization experience<&sol;b> that transforms complex menus into a guided&comma; visual ordering journey&period;<&sol;p>&NewLine;<p class&equals;"StyledP-dd-corp&lowbar;&lowbar;sc-b42fc2f5-10 lkzCQa">The new experience from DoorDash uses AI to understand and restructure pizza menus into a more intuitive format&period; Instead of presenting customers with long lists of modifiers&comma; the technology interprets menu data and organizes it into a visual&comma; step-by-step flow that makes creating your own pizza feel simple and personalized&period; By making it easier for customers to confidently customize their order&comma; merchants can better showcase their full menu and naturally capture more of what customers already want&comma; without adding operational complexity&period;<&sol;p>&NewLine;<blockquote>&NewLine;<p class&equals;"StyledP-dd-corp&lowbar;&lowbar;sc-b42fc2f5-10 lkzCQa"><i>&OpenCurlyDoubleQuote;Pizza is one of the most customizable items on any menu — and one of the hardest to order online&comma;” said <&sol;i><b><i>Brian Tolkin&comma; Head of Merchant Product at DoorDash<&sol;i><&sol;b><i>&period; &OpenCurlyDoubleQuote;We built this experience so customers can create the exact type of pizza they’re craving in a way that feels effortless&period; When ordering is intuitive&comma; customers explore more of the menu&comma; which can create growth opportunities for merchants&period;”<&sol;i><&sol;p>&NewLine;<&sol;blockquote>&NewLine;<p class&equals;"StyledP-dd-corp&lowbar;&lowbar;sc-b42fc2f5-10 lkzCQa">Powered by AI&comma; the new experience automatically identifies pizza items on a merchant’s store page and converts them into an easy-to-use&comma; visual ordering flow&period; The technology adapts to each merchant’s menu&comma; recognizing formats like gluten-free crusts&comma; specialty shapes&comma; and half-and-half topping configurations&comma; and presents them in a clear&comma; guided interface&period;<&sol;p>&NewLine;<h3 class&equals;"StyledH3-dd-corp&lowbar;&lowbar;sc-b42fc2f5-1 hQxzer"><b>Key enhancements include&colon;<&sol;b><&sol;h3>&NewLine;<ul>&NewLine;<li>&NewLine;<p class&equals;"StyledP-dd-corp&lowbar;&lowbar;sc-b42fc2f5-10 lkzCQa"><b>Visual size selection&comma;<&sol;b> including specialty formats such as gluten-free options&comma; and unique shapes such as heart-shaped pizzas&period;<&sol;p>&NewLine;<&sol;li>&NewLine;<li>&NewLine;<p class&equals;"StyledP-dd-corp&lowbar;&lowbar;sc-b42fc2f5-10 lkzCQa"><b>Visual toppings with<&sol;b> <b>half-and-half split options<&sol;b>&comma; making it easier for customers to browse and add their favorite combinations&period;<&sol;p>&NewLine;<&sol;li>&NewLine;<li>&NewLine;<p class&equals;"StyledP-dd-corp&lowbar;&lowbar;sc-b42fc2f5-10 lkzCQa"><b>Persistent customization<&sol;b>&comma; so selected toppings remain in place when customers adjust size or crust&comma; reducing abandoned carts and improving the user experience&period;<&sol;p>&NewLine;<&sol;li>&NewLine;<&sol;ul>&NewLine;<blockquote>&NewLine;<p class&equals;"StyledP-dd-corp&lowbar;&lowbar;sc-b42fc2f5-10 lkzCQa"><i>&OpenCurlyDoubleQuote;We’re excited to introduce this new experience for our customers&period; Giving them a more intuitive&comma; visual way to create exactly the pizza they want feels like a natural fit for our menu&comma;” said <&sol;i><b><i>Chuck Hammers&comma; President at Pizza My Heart<&sol;i><&sol;b><i>&period; &OpenCurlyDoubleQuote;It will make ordering easier&comma; encourage more customization&comma; and help us serve even more customers&comma; all without changing how we operate&period; It is also going to upsell into larger pizzas&period;”<&sol;i><&sol;p>&NewLine;<&sol;blockquote>&NewLine;<p class&equals;"StyledP-dd-corp&lowbar;&lowbar;sc-b42fc2f5-10 lkzCQa">The AI-powered pizza customization experience is currently rolling out to select merchants&period; Pizza is the first cuisine to benefit from this menu transformation&comma; with planned expansion to additional cuisine types&comma; helping even more merchants simplify complex menus and enabling them to unlock incremental sales&period;<&sol;p>&NewLine;