Netflix is Most-Watched Streaming Service

<p>Netflix is the most-watched streaming service according to data from Nielsen&period;<&sol;p>&NewLine;<p>For the month of June&comma; streaming made up 33&period;7&percnt; of total television viewing <u>according to The Gauge<&sol;u><b>&comma;<&sol;b> Nielsen&&num;8217&semi;s monthly total TV and streaming snapshot&period; This is streaming&&num;8217&semi;s largest share of TV usage to be measured by The Gauge since its inception in <span class&equals;"xn-chron">May 2021<&sol;span>&period;<&sol;p>&NewLine;<p>While viewership for broadcast and cable is traditionally lower during the summer months&comma; June represented the smallest shares yet for the formats&comma; which totaled 22&period;4&percnt; for broadcast and 35&period;1&percnt; for cable&period;<&sol;p>&NewLine;<div class&equals;"col-sm-10 col-sm-offset-1">&NewLine;<p>Total time spent watching TV in June increased slightly &lpar;&plus;2&percnt;&rpar; from May&comma; bolstered by an 8&percnt; uptick in streaming volume over the same interval&period; Time spent streaming jumped 23&period;5&percnt; on a year-over-year basis allowing the digital format to add 6 percentage points to its share of TV in 12 months&period;<&sol;p>&NewLine;<&sol;div>&NewLine;<div class&equals;"col-sm-10 col-sm-offset-1">&NewLine;<p>This considerable increase in streaming had a similar effect on streaming platforms&comma; four of which saw record-high viewing shares in June&colon; Netflix&comma; Amazon Prime Video&comma; Disney&plus; and YouTube &lpar;including YouTubeTV&rpar;&period; Viewers spent 16&percnt; more time watching Netflix versus last month&comma; and as a result&comma; Netflix gained a full share point from May and captured 7&period;7&percnt; of total TV viewing—the largest month-to-month growth ever for a streaming platform&period; Compared to <span class&equals;"xn-chron">June 2021<&sol;span>&comma; all reported streaming platforms in The Gauge have seen significant growth in viewing&comma; led by Amazon Prime Video &lpar;&plus;31&period;9&percnt;&rpar;&comma; Disney&plus; &lpar;&plus;22&percnt;&rpar; and Netflix &lpar;&plus;18&period;1&percnt;&rpar;&period;<&sol;p>&NewLine;<p>While cable viewing in June fell 2&percnt; from the previous month&comma; the category lost 1&period;4 share points of TV usage over the same period&period; Cable continues to show some of the largest year-over-year shifts of any viewing category&comma; dropping 5 percentage points and -11&period;9&percnt; in viewing compared to <span class&equals;"xn-chron">June 2021<&sol;span>&period;<&sol;p>&NewLine;<p>Due to the conclusion of the traditional broadcast TV season&comma; time spent watching broadcast was down 6&period;7&percnt; in June compared to May&comma; and the share of viewing declined 2&period;1 percentage points&period; While these declines are fairly typical for this time of year&comma; broadcast viewing this month was down 3&period;9&percnt; compared to <span class&equals;"xn-chron">June 2021<&sol;span>&comma; and a full share point lower&period;<&sol;p>&NewLine;<&sol;div>&NewLine;