Best Buy Launches Third-Party Marketplace

<p>Best Buy has launched a new digital marketplace available on its website and app that more than doubles the number of products available for sale&period; The marketplace includes entirely new brands&comma; categories and products that weren&&num;8217&semi;t available to customers before&period;<&sol;p>&NewLine;<p>Best Buy Marketplace&comma; <a href&equals;"https&colon;&sol;&sol;www&period;mirakl&period;com&sol;" target&equals;"&lowbar;blank" rel&equals;"noreferrer noopener">powered by Mirakl<&sol;a>&comma; marks the largest expansion ever of Best Buy’s product assortment&comma; while seamlessly integrating the new products from sellers across all digital experiences&period; Customers can now explore and shop from hundreds of new brands and added categories like seasonal décor&comma; automotive tech&comma; office and home&comma; and movies and music&period; Best Buy will also soon introduce licensed sports merchandise to its product lineup&period;<&sol;p>&NewLine;<p>&OpenCurlyDoubleQuote;Our customers have always looked to us to bring excitement and inspiration in ways only technology can&comma;” said Frank Bedo&comma; chief marketplace and eCommerce officer at Best Buy&period; &OpenCurlyDoubleQuote;With marketplace&comma; we’re able to give them not only more of the latest technology&comma; but a massive new collection of products outside of the tech space so we can truly offer the full experience they need&period;”<&sol;p>&NewLine;<p>With more options than ever before&comma; here are a few highlights shoppers can explore today&colon;<&sol;p>&NewLine;<p><strong>&num;1&period; More tech options <&sol;strong><&sol;p>&NewLine;<p>Best Buy has expanded its lineup with some of the latest and greatest in tech&comma; including from some of the biggest names&comma; like Samsung&comma; Microsoft&comma; LG&comma; Lenovo and HP&period; Its assortment across categories has also leveled up&period; For example&comma; customers can personalize their gaming setup with more options from brands like Razer&comma; MSI and GT Player&comma; as well as a wider selection of products like custom controllers&comma; gaming chairs and desks&comma; keyboards and mice&comma; and monitors and headsets&period; In mobile accessories&comma; the assortment tripled with more options for cases&comma; screen protectors&comma; chargers and more&period;<&sol;p>&NewLine;<p>Top-rated consumer electronics sellers like Beach Camera&comma; World Wide Stereo and Antonline are joining the Best Buy assortment — bringing in a wide variety of tech products from brands customers know and love&period;<&sol;p>&NewLine;<p><strong>&num;2&period; Fanatics fan shop<&sol;strong><&sol;p>&NewLine;<p>For the first time&comma; Best Buy will soon add licensed sports merchandise to its product lineup with the introduction of officially licensed sports product from Fanatics&period; Shoppers will be able to rep their teams with a vast assortment of accessories including phone cases&comma; mini football helmets and more&period;<&sol;p>&NewLine;<p><strong>&num;3&period; Small appliances<&sol;strong><&sol;p>&NewLine;<p>Best Buy is adding a wider selection of small appliance and kitchen must-haves&comma; like Oster&comma; Crock-Pot&comma; Martha Stewart&comma; Zulay Kitchen and Cuckoo&period; Plus&comma; the addition of more floor care products from top brands Tineco&comma; Eufy and more&period;<&sol;p>&NewLine;<p><strong>&num;4&period; Indoor&comma; outdoor and office spaces<&sol;strong><&sol;p>&NewLine;<p>No home theater&comma; patio or entertainment space is complete without the right furniture to pair with it&period; Best Buy’s furniture assortment is now three times larger with options to round out any experience&comma; with TV stands and office desks&comma; gaming chairs and sofas&comma; coffee tables and barstools&comma; gazebos and pergolas&comma; patio furniture and more&period;<&sol;p>&NewLine;<p><strong>&num;5&period; Seasonal&comma; musical instruments and more fun<&sol;strong><&sol;p>&NewLine;<p>Best Buy is bringing the seasonal shopping experience to a new level&period; Customers can explore a robust collection of indoor and outdoor seasonal décor to celebrate the holidays — from inflatables and trees to throw blankets&comma; ornaments&comma; animatronics and more&period;<&sol;p>&NewLine;<p>The fun doesn’t stop there&period; Best Buy is also introducing musical instruments to its lineup&comma; featuring guitars&comma; drums and more&period; There’s also an even broader range of toys&comma; including ride-ons&comma; puzzles and board games&comma; and twice as many Funko collectibles as before&period;<&sol;p>&NewLine;<p>Plus&comma; with marketplace&comma; movies are coming back to Best Buy’s assortment in a variety of formats like Blu-Ray&comma; DVD and 4K SteelBook&period;<&sol;p>&NewLine;