Adobe Hires New Chief Marketing Officer

<p class&equals;"body-m"><strong class&equals;"tracking-header">SAN JOSE <&sol;strong>&&num;8212&semi; Adobe has hired Lara Balazs as Chief Marketing Officer &lpar;CMO&rpar; and Executive Vice President&comma; Global Marketing reporting directly to CEO Shantanu Narayen&period; Balazs previously served as CMO and General Manager&comma; Strategic Partner Group at financial software company Intuit&comma; where she reimagined the company’s brand and go-to-market activities to support its AI-driven financial technology platform and elevated its brand awareness and reputation to new heights&period;<&sol;p>&NewLine;<p class&equals;"body-m">Balazs will lead the Global Marketing Organization responsible for Adobe’s renowned brand&comma; Adobe&period;com&comma; the company’s industry-leading events&comma; campaigns&comma; communications&comma; social media and its best-in-class media operations and marketing insights&period;<&sol;p>&NewLine;<p class&equals;"body-m">&OpenCurlyDoubleQuote;We’re delighted to welcome Lara Balazs to lead Adobe’s Global Marketing Organization&comma;” said Shantanu Narayen&comma; Chair and CEO&comma; Adobe&period; &OpenCurlyDoubleQuote;As Adobe continues to deliver industry-leading product innovations across content creation and digital marketing&comma; Lara’s unique experience across B2C and B2B industries and deep insights as an Adobe customer will help us engage our growing universe of users more effectively while expanding Adobe&&num;8217&semi;s brand reach and impact&period;&&num;8221&semi;<&sol;p>&NewLine;<p class&equals;"body-m">Balazs’ marketing career spans key leadership roles at some of the world’s most respected brands such as Amazon&comma; Visa and Nike&comma; delivering innovative customer-centric marketing strategies that propel transformational growth&period; Among her notable achievements are driving the growth of Amazon Prime and Visa globally and leading Visa into the era of digital payments&comma; with the launch of mobile-first products such as Visa Checkout and Apple Pay&period; At Intuit&comma; she led the ProTax Group to its highest&comma; most sustained growth in years and drove the company’s highest brand awareness and corporate reputation in its four decades&period;<&sol;p>&NewLine;<p class&equals;"body-m">Named to Forbes’ list of the World’s Most Influential CMOs and a recipient of AdWeek&&num;8217&semi;s CMO Vanguard Award&comma; Balazs is passionate about advancing the marketing profession and supporting the social impact of the industry&period;<&sol;p>&NewLine;<p class&equals;"body-m">Balazs holds a Bachelor of Arts degree in Pre-Law from the University of Washington and a Master of Business Administration from the Kellogg School of Management at Northwestern University&period;<&sol;p>&NewLine;