<p>The 2024 <em>NBA Finals </em>– the Boston Celtics 18-point victory over the Dallas Mavericks – delivered the largest Game 1 audience share ever on<strong> ABC</strong> with 20.3 percent, quadrupling the viewership of the closest competition on television, according to Nielsen.</p>
<p>Boston dominated Dallas in Game 1 by the score of 107-89.</p>
<p>Additionally, the audience share in the coveted 18-34 demographic – 49.6 percent – is the largest ever for an <em>NBA Finals</em> Game 1 on <strong>ABC</strong>.</p>
<p>Last night’s Game 1 averaged 11 million viewers, peaking with more than 12 million viewers from 9:15-9:30 p.m. ET. <em>NBA Finals</em> Game 2 is this Sunday, June 9, at 8 p.m. ET on <strong>ABC</strong> from TD Garden in Boston, MA.</p>

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