YouTube Launches Shopping With Shopify

<p>Shopify and YouTube are partnering to give merchants and creators a powerful new way to connect to consumers&comma; build their businesses&comma; and share their stories&period; With the launch of the YouTube Shopping on Shopify&comma; merchants can easily integrate their online store with one of the world’s biggest entertainment platforms—reaching over 2 billion monthly logged-in users—to meet their consumers&comma; and viewers&comma; where they are&period;<&sol;p>&NewLine;<p>YouTube will be rolling out shopping tabs in U&period;S&period;&comma; Brazil and India with additional countries this year&period;<&sol;p>&NewLine;<p>Shopify merchants can sell their full range of products on YouTube in three ways&colon;<&sol;p>&NewLine;<ul class&equals;"release-content-list release-content-list--bulleted release-content-list--align-inherit">&NewLine;<li>Live streams&colon; Merchants can tag and pin products at key points during a livestream&comma; and picture-in-picture playback means consumers can watch while they check out<&sol;li>&NewLine;<li>Videos&colon; Merchants can show a curated list of products in a product shelf below on-demand videos<&sol;li>&NewLine;<li>Store tab&colon; A new tab will be added to a merchant’s YouTube channel&comma; featuring their entire selection of products<&sol;li>&NewLine;<&sol;ul>&NewLine;<p>&OpenCurlyDoubleQuote;Bringing my commerce platform and my most popular viewer engagement platform together will be a game changer for me&comma;” said Christen Dominique&comma; YouTuber and CEO of <a href&equals;"https&colon;&sol;&sol;dominiquecosmetics&period;com&sol;" target&equals;"&lowbar;blank" rel&equals;"noreferrer noopener"><u>Dominique Cosmetics<&sol;u><&sol;a>&period; &OpenCurlyDoubleQuote;As an entrepreneur finding new ways to build my business&comma; it&&num;8217&semi;s so important that I show up where my customers are shopping&comma; and more and more that&&num;8217&semi;s on YouTube&period; With the Shopify and YouTube integration&comma; I can share new products from Dominique Cosmetics directly on my videos and lives&comma; and make it easy for viewers to purchase as they watch&period;”<&sol;p>&NewLine;<p>Because Shopify acts as a merchant’s retail operating system&comma; product details including names&comma; images&comma; pricing&comma; and shipping are seamlessly kept up-to-date across channels&period; If a product sells out&comma; it’s automatically removed from YouTube&period; Merchants can also track performance of live and on-demand videos directly from their Shopify admin&comma; with a full view of multichannel sales&period; And&comma; for select eligible merchants in the U&period;S&period;&comma; onsite check on YouTube means consumers can purchase without leaving the platform&period;<&sol;p>&NewLine;<p>&&num;8220&semi;Commerce today is multichannel&comma; and YouTube is one of the most influential channels on the planet&comma;&&num;8221&semi; said Kaz Nejatian&comma; VP of Product at Shopify&period; &&num;8220&semi;Shopify&&num;8217&semi;s new YouTube integration will fundamentally change what opportunity looks like for independent brands in the creator economy&period; We&&num;8217&semi;re thrilled to expand our long-term partnership with Google to push the boundaries of D2C commerce on YouTube&period;&&num;8221&semi;<&sol;p>&NewLine;<p>&OpenCurlyDoubleQuote;For years&comma; creators have built businesses around their YouTube content&comma; often extending their entrepreneurship into building their own brands&comma; but it hasn’t been as seamless to reach their audience with these products directly on YouTube&comma;” said David Katz&comma; VP of Shopping Product at YouTube&period; &OpenCurlyDoubleQuote;We’re excited to partner with Shopify to help creators easily bring their stores front and center for their communities on YouTube&comma; who are increasingly turning to them to shop&period;”<&sol;p>&NewLine;