Kroger, NVidia Team Up to Improve Shopping Experience With AI

<p>Kroger Co&period;&comma; the nation&&num;8217&semi;s largest supermarket chain&comma; and NVIDIA announced a strategic collaboration to reimagine the shopping experience using AI-enabled applications and services&period;<&sol;p>&NewLine;<p>Kroger and NVIDIA will build a state-of-art AI lab and demonstration center to expand Kroger’s freshness initiatives&comma; improve shipping logistics and create a better shopping experience in stores through digital twin simulations — virtual models designed to accurately reflect store layouts and other operations&period;<&sol;p>&NewLine;<p>&OpenCurlyDoubleQuote;Our collaboration with NVIDIA supports Kroger’s &OpenCurlyQuote;Fresh for Everyone’ commitment&comma;” said Wesley Rhodes&comma; vice president of Technology Transformation &amp&semi; Research and Development at Kroger&period; &OpenCurlyDoubleQuote;We look forward to learning more about how AI and data analytics will further our journey to provide our customers with anything&comma; anytime&comma; anywhere&period;”<&sol;p>&NewLine;<p>The lab will be located in Kroger’s Cincinnati-based headquarters office&period; It will use the <a title&equals;"" href&equals;"https&colon;&sol;&sol;www&period;nvidia&period;com&sol;en-us&sol;data-center&sol;products&sol;ai-enterprise&sol;vmware&sol;" target&equals;"&lowbar;blank" rel&equals;"nofollow noopener"><u>NVIDIA AI Enterprise<&sol;u><&sol;a> software suite for retail&comma; <a title&equals;"" href&equals;"https&colon;&sol;&sol;www&period;nvidia&period;com&sol;en-us&sol;omniverse&sol;enterprise&sol;" target&equals;"&lowbar;blank" rel&equals;"nofollow noopener"><u>NVIDIA Omniverse Enterprise<&sol;u><&sol;a> to build digital twin simulations and NVIDIA cuOpt to explore logistics optimizations&period; The initial installation will use nine <a title&equals;"" href&equals;"https&colon;&sol;&sol;www&period;nvidia&period;com&sol;en-us&sol;data-center&sol;dgx-a100&sol;" target&equals;"&lowbar;blank" rel&equals;"nofollow noopener"><u>NVIDIA DGX A100 systems<&sol;u><&sol;a>&comma; <a title&equals;"" href&equals;"https&colon;&sol;&sol;www&period;nvidia&period;com&sol;en-us&sol;networking&sol;products&sol;infiniband&sol;" target&equals;"&lowbar;blank" rel&equals;"nofollow noopener"><u>NVIDIA InfiniBand networking<&sol;u><&sol;a> and <a title&equals;"" href&equals;"https&colon;&sol;&sol;www&period;nvidia&period;com&sol;en-us&sol;design-visualization&sol;workstations&sol;" target&equals;"&lowbar;blank" rel&equals;"nofollow noopener"><u>NVIDIA RTX workstations<&sol;u><&sol;a> to gather actionable insights on the grocer’s nearly 2&comma;800 stores across the United States&period;<&sol;p>&NewLine;<p>&OpenCurlyDoubleQuote;NVIDIA and Kroger’s collaboration on AI and digital twins will further expand Kroger’s digital technology leadership&comma;” said Azita Martin&comma; vice president and general manager of Retail at NVIDIA&period; &OpenCurlyDoubleQuote;Kroger already is delivering excellent customer experiences in stores and providing fast home delivery&period; With NVIDIA AI&comma; shoppers gain more personalized experiences in physical stores and online&period;”<&sol;p>&NewLine;<p>The companies will explore how NVIDIA technology can&colon;<&sol;p>&NewLine;<ul >&NewLine;<li>Identify early indicators of deteriorating freshness through computer vision and analytics&period;<&sol;li>&NewLine;<li>Use dynamic routing for last-mile delivery to ensure freshness from farm to plate<&sol;li>&NewLine;<li>Optimize store efficiency and processes with digital twin store simulation<&sol;li>&NewLine;<&sol;ul>&NewLine;