Luxury Ride Hailing Service Alto Launches in Silicon Valley

<p><a href&equals;"https&colon;&sol;&sol;c212&period;net&sol;c&sol;link&sol;&quest;t&equals;0&amp&semi;l&equals;en&amp&semi;o&equals;3466043-1&amp&semi;h&equals;3951566808&amp&semi;u&equals;https&percnt;3A&percnt;2F&percnt;2Fridealto&period;com&percnt;2F&amp&semi;a&equals;Alto" target&equals;"&lowbar;blank" rel&equals;"nofollow noopener">Alto<&sol;a>&comma; a luxury ride sharing service&comma; has made its official launch in Silicon Valley&period; This is the company&&num;8217&semi;s sixth market launch since its founding in 2018&period;<&sol;p>&NewLine;<p>Alto offers a premium service with its own branded SUVs and drivers are not contractors like Uber or Lyft&comma; but employees of the company&period;<&sol;p>&NewLine;<p>According to the company&&num;8217&semi;s <a href&equals;"https&colon;&sol;&sol;ridealto&period;com&sol;silicon-valley">service map<&sol;a>&comma; Alto is only serving an area primarily covering Menlo Park&comma; Palo Alto and Mountain View in a service area between San Francisco and San Jose&period;<&sol;p>&NewLine;<p>The expansion to the Valley follows Alto&&num;8217&semi;s <span class&equals;"xn-money">&dollar;45 million<&sol;span> Series B fundraise last summer&period; Based in Dallas&comma; Alto says it has grown 700 percent in the past year and also operates in <span class&equals;"xn-location">Los Angeles<&sol;span>&comma; <span class&equals;"xn-location">Houston<&sol;span>&comma; <span class&equals;"xn-location">Miami<&sol;span>&comma; <span class&equals;"xn-location">Dallas<&sol;span>&comma; and <span class&equals;"xn-location">Washington DC<&sol;span>&period;<&sol;p>&NewLine;<p>Alto says its vehicles include a free bottle of water and in-car wifi&period; Memberships for Alto start at &dollar;12&period;95 per month or &dollar;99 per year which include discounts on rides&period;<&sol;p>&NewLine;<p>Earlier this year&comma; Alto announced its plan to become the nation&&num;8217&semi;s first vertically integrated&comma; 100-percent electric ride-hail fleet with more than 3&comma;000 electric vehicles &lpar;EVs&rpar; by the end of 2023&period; The company will also invest in fully-owned fleet charging infrastructure across the country to support its transition to EVs as well as the needs of other fleets and individuals&period; With a full tech stack and complete control at the fleet level&comma; Alto manages its assets &&num;8211&semi; vehicles and employee drivers alike &&num;8211&semi; to provide a service centered around safety and profitability while elevating the passenger experience&period;<&sol;p>&NewLine;<p>&&num;8220&semi;Alto is growing faster than ever before&comma; and it&&num;8217&semi;s an exciting time to bring a safe&comma; elevated rideshare experience to Silicon Valley&period; The future of ridesharing is electric fleets with employee drivers&comma; and our expansion and continued growth into new markets are important steps in helping us bring this vision to life&comma;&&num;8221&semi; said Alto CEO <span class&equals;"xn-person">Will Coleman<&sol;span>&period;<&sol;p>&NewLine;<p>Alto says its drivers do not &&num;8220&semi;accept&&num;8221&semi; or &&num;8220&semi;reject&&num;8221&semi; trips like Uber and Lyft&comma; but rather are assigned the most efficient trip that will provide Alto&&num;8217&semi;s customers and drivers holistically with the best and safest experiences&period;<&sol;p>&NewLine;<p>&&num;8220&semi;We&&num;8217&semi;re excited to finally offer our service in Silicon Valley and&comma; in time&comma; continue to expand service in the Peninsula&period; Alto is shaping the mobility and tech industries with its innovative approach and we&&num;8217&semi;re thrilled to be the newest startup that will impact customers&&num;8217&semi; everyday lives&comma;&&num;8221&semi; added Coleman&period;<&sol;p>&NewLine;