Available exclusively through the Taco Bell app, the Taco Lover’s Pass allows fans to redeem one of seven iconic tacos a day for 30 consecutive days at participating U.S. locations, all for the price of $10.
<p>Can&#8217;t get enough of Taco Bell? Well you can now get a monthly pass from the nation&#8217;s leading taco chain for one taco per day for 30 days for just $10.</p>
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<p>Through the pass, guests can redeem any one of seven of the brand&#8217;s best known tacos such as the Crunchy Taco, Crunchy Taco Supreme, Soft Taco, Soft Taco Supreme, Spicy Potato Soft Taco, Doritos Locos Tacos and the Doritos Locos Tacos Supreme.</p>
<p>The deal is available at participating restaurants nationwide and the actual price may vary.</p>
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<p>&#8220;There&#8217;s no better way to kick off 2022, especially Taco Bell&#8217;s 60th anniversary year, than by inviting our fans to enjoy our most iconic tacos every day for 30 days, all while underscoring our commitment to digital innovation and value,&#8221; said <span class="xn-person">Zipporah Allen</span>, Chief Digital Officer at Taco Bell. &#8220;Tacos are in our DNA, and we&#8217;re thrilled to offer our most ordered menu item through the Taco Lover&#8217;s Pass. It&#8217;s a fun way to continue offering unique ways to reward our most loyal fans through our digital access points.&#8221;</p>
<p>To unlock the taco goods, users can simply purchase the pass via the app. After buying the pass, a secret category will unlock on the app menu, allowing fans to choose a taco and redeem in-restaurant.</p>
<p>The national launch of the Taco Lover&#8217;s Pass follows its successful <span class="xn-chron">September 2021</span> test in <span class="xn-location">Tucson, AZ</span>, where many fans took advantage of the taco a day for 30 days according to the company. Amongst the Taco Lover&#8217;s Pass purchasers, 20 percent were new to the Taco Bell Rewards Program, and an additional 20 percent renewed for a second time with the fan favorite Doritos Locos Tacos Supreme being the most redeemed taco.</p>
<p>Taco Bell is owned by Yum Brands, which also owns KFC and Pizza Hut restaurant chains.</p>
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