Sequel Raises $5 Million for Better-Performing Tampon

<p><strong>SAN FRANCISCO<&sol;strong> &&num;8212&semi; <a href&equals;"https&colon;&sol;&sol;cts&period;businesswire&period;com&sol;ct&sol;CT&quest;id&equals;smartlink&amp&semi;url&equals;http&percnt;3A&percnt;2F&percnt;2Fwww&period;trysequel&period;com&amp&semi;esheet&equals;52553932&amp&semi;newsitemid&equals;20211221005164&amp&semi;lan&equals;en-US&amp&semi;anchor&equals;Sequel&amp&semi;index&equals;1&amp&semi;md5&equals;06f924548da3d829fd56f5c5cbb63ece" target&equals;"&lowbar;blank" rel&equals;"nofollow noopener" shape&equals;"rect">Sequel<&sol;a>&comma; a startup developing a leakage-preventing tampon&comma; has launched and raised &dollar;5 million in seed funding&period; Founded by two high-level athletes and Stanford engineers&comma; Sequel’s mission is to raise the standard of women’s products with better design and superior technology&period;<&sol;p>&NewLine;<p>The seed funding will help Sequel brings its first novel product to market&comma; reinvigorating a space that has not seen innovation for 80 years&period; MaC VC&comma; Pear Accelerator&comma; Long Journey Ventures&comma; Ulu Ventures&comma; Graph Ventures and other strategic angels&comma; including Cyan Banister and Nurx CEO Varsha Rao&comma; contributed to this round&period;<&sol;p>&NewLine;<p>Sequel has re-engineered tampons with a proprietary spiral design that is more fluid mechanically efficient&comma; meaning it absorbs fluid more evenly and won’t leak before it’s full&period; With two granted patents and three patents pending&comma; Sequel was invented for peak performance—from the boardroom to the stadium and everything in between&period;<&sol;p>&NewLine;<p>&OpenCurlyDoubleQuote;We are driven by a vision where a better tampon is just the beginning of a movement to raise the standard of women’s products&comma;” said cofounders Greta Meyer&comma; CEO&comma; and Amanda Calabrese&comma; COO&period; &OpenCurlyDoubleQuote;We are building the products we wish we had on game day&comma; elevating the standards for products long left behind&period; With so many things to worry about&comma; a leaking tampon shouldn&&num;8217&semi;t be one of them&period;”<&sol;p>&NewLine;<p>Sequel was founded in 2018 by Meyer and Calabrese&comma; who were both Stanford product design engineering students and elite athletes&period; Meyer played Division 1 lacrosse at Stanford and was an Under Armour All-American athlete&comma; while Calabrese was a member of the USA Lifesaving Team and 9X National Champion&period; Throughout their athletic careers&comma; Meyer and Calabrese struggled with period care during high-level athletic competitions&comma; and they knew they were not alone&period; The duo looked critically at period products and realized that all the options on the shelves were uncomfortable&comma; leaked&comma; and were essentially the same&comma; even when they were marketed as different&period; They saw an opportunity to build a better performing tampon&period;<&sol;p>&NewLine;<p>&OpenCurlyDoubleQuote;In a space saturated by private label brands that haven’t innovated in years&comma; Sequel is committed to building an IP portfolio that is unprecedented&comma;” said Adrian Fenty&comma; founding managing partner at MaC VC&period; &OpenCurlyDoubleQuote;Their design and manufacturing innovations are really exciting&comma; and I believe they will grow Sequel into a game-changing&comma; market-shifting company&period;”<&sol;p>&NewLine;<p>The Sequel team spent a year in research and development to invent their new-and-improved tampon&period; They tested the product on the bench and with early beta testers&comma; and built out an all-new manufacturing method&period; They are preparing to submit for FDA clearance in the new year and take the product to market in 2022&period; Sequel is also working with star gymnast&comma; artist and activist&comma; Katelyn Ohashi as a creative advisor&period;<&sol;p>&NewLine;<p>&OpenCurlyDoubleQuote;Performance athletes need new offerings that are impactful to women&comma;” said Ohashi&period; &OpenCurlyDoubleQuote;Few things are more off-putting before an important event than worrying about a bulky pad or leaky tampon&period; Women deserve better&comma; and I am so excited to be working with Sequel as the company ushers in a new era for personal products&period;”<&sol;p>&NewLine;

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