Application security, programmatic advertising and performance marketing teams benefit from protection against sophisticated bot attacks and fraud
NEW YORK--(BUSINESS WIRE)--White Ops, the global leader in collective protection against sophisticated bot attacks and fraud, today announced that it has surpassed and maintains a weekly average of more than 10 trillion interactions per week, protecting internet platforms and organizations across the globe from sophisticated bot attacks and fraud. In 2020, White Ops’ scale and visibility has increased dramatically, beginning in early 2020 with the milestone of one trillion weekly interactions verified, and culminating in today’s announcement.
This milestone is the result of the continued digital migration by organizations the Company protects, as well as the participation of new highly-regarded clients, including FreeWheel, Index Exchange, and several other top DSPs. Operating at this scale gives White Ops a comprehensive understanding of the cybercriminal landscape, enabling constant adaptation to stay ahead of adversaries. As a result, application security, programmatic advertising and performance marketing teams that partner with White Ops benefit from better customer experiences, cleaner data, improved ROI and stronger protection from bot based attacks and fraud.
“This is a huge accomplishment for the White Ops team and our customers. Having this broad perspective is essential to protecting digital ecosystems - including the consumers that rely on these platforms,” said Rhushabh Mehta, Senior Vice President of Engineering for White Ops. “We make it more expensive for sophisticated bots, and the adversaries behind them, with every interaction we validate. Reaching this milestone of verifying the humanity of 10 trillion interactions enables us to protect digital ecosystems and constantly innovate to stay ahead of cybercriminals.”
In addition to verifying more than 10 trillion interactions per week, White Ops protects 80 percent of the programmatic advertising ecosystem and sees 5 million infected devices each week out of more than 345 million devices protected.
To learn more about the significance of 10 trillion interactions verified each week, along with more details about the breakdown of those interactions, visit Mehta’s recent blog post: https://www.whiteops.com/blog/verifying-the-humanity-of-10-trillion-digital-interactions-every-week
About White Ops
White Ops is the global leader in collective protection against sophisticated bot attacks and fraud. White Ops protects enterprises across the globe – including the largest internet platforms – from sophisticated bots by verifying the humanity of more than ten trillion digital interactions every week. The most sophisticated bots look and act like humans when they click on ads, visit websites, fill out forms, take over accounts, and commit payment fraud. White Ops stops them. The strength and scale of White Ops’ Bot Mitigation Platform to protect enterprises across the domains of cybersecurity, digital advertising, and marketing led them to receive an investment from Goldman Sachs Merchant Banking Division and ClearSky Security to support the company’s next phase of growth. To learn more, visit www.whiteops.com.
Senior Director, Marketing
PAN Communications for White Ops