May is National Hamburger Month and Wendy’s — one of the nation’s largest fast food chains — is introducing Bourbon Bacon Cheeseburger to celebrate.
The new burger is priced at $5.39 and available at Wendy’s restaurants for drive-thru, takeout and delivery.
“Wendy’s is the home of the number one bacon cheeseburger* for a reason: our beef is always fresh, never frozen and our Applewood smoked bacon is cooked in an oven daily to bring the Wendy’s signature quality and flavor that we feel is a cut above the competition,” said John Li, Vice President of Culinary Innovation for The Wendy’s Company. “For our Bourbon Bacon Cheeseburger, our culinary innovation team created a custom sweet but savory Bourbon Bacon sauce to compliment the American cheese, crispy bacon, crunchy onions and premium toasted bun to bring a delicious, uniquely-Wendy’s flavor profile in every bite.”
“Following the success of our Pretzel Bacon Pub Cheeseburger and Jalapeno Popper Chicken Sandwiches on the Made to Crave platform, we wanted to go back to our roots and give our fans more of what they’re always craving: a quality, juicy bacon cheeseburger,” said Carl Loredo, Chief Marketing Officer for The Wendy’s Company. “Wendy’s is always looking ahead to the next big thing and this burger pays homage to two classic American icons – cheeseburgers and bourbon.”
Wendy’s has over 6,800 restaurants worldwide.