SEATTLE — Usermind, builder of an orchestration hub for business operations (BizOps) teams, emerged from stealth last week and has raised a $14.5 million Series B funding round led by Menlo Ventures with participation from existing investors Andreessen Horowitz and CRV, bringing the company’s total financing to $22.1 million.
Usermind will use the funds to expand sales and marketing, and to accelerate its R&D focused on the digital transformation of companies. Matt Murphy, managing director at Menlo Ventures, joins the Usermind Board of Directors, which includes Ben Horowitz, Andreessen Horowitz co-founder and partner, and Usermind co-founders Michel Feaster, CEO, and Przemek Pardyak, CTO.
BizOps is an emerging business practice designed to drive front-office growth and revenue, much in the way that DevOps has transformed IT and engineering. BizOps has three core principles: 1) break down the walls between business operations teams such as marketing, sales, and finance; 2) shift perspective from tactical management of leads, opportunities, and escalations to focus on strategic management of customer, partner, and product lifecycles; 3) combine analysis with action and experimentation to drive growth, decrease churn and cost of sales, and increase the lifetime value of a customer.