Uber Hires New Marketing VP

Thomas Ranese (Source: LinkedIn)

Ridesharing giant Uber has hired Thomas Ranese as its new Vice President of Global Marketing. The move comes after Uber reportedly laid off 400 employees in its marketing department recently to cut costs.

Ranese has spent the last 10 years at Google, where he held a number of senior marketing roles, always reporting to Google’s CMO—first as head of global strategy and operations, then as founder of Google’s Brand Studio, and most recently as the head of Google’s hardware efforts, where he launched the Pixel and rebranded Google Nest.

Ranese will be responsible for marketing Uber’s products and businesses around the world, as well as leading its brand, creative, research and regional marketing teams.

He brings more than 20 years of public- and private-sector experience as a marketing leader, brand builder and strong operator with a history of demonstrated business impact. At McKinsey, Thomas counseled companies on marketing strategy and org effectiveness. And as the first CMO of New York State, Thomas led marketing for economic development (including revitalizing the famed I Love NY campaign).

Ranese said in a statement: “Uber is one of the rare companies that’s become a verb—and an iconic brand that’s redefining how we move, eat, work and more in cities around the world. As [CEO Dara Khosrowshahi] has said, marketing is more important to Uber than ever, and I’m excited to work with teams around the world to strengthen our marketing capabilities, drive growth, and help transform the Uber brand.”