Monetization Platform for Publishers Recognized for Its Innovation
This award recognizes the best and most innovative of the new wave of technology firms founded less than three years ago.
Publica Co-Founder and Chief Product Officer Ben Antier said, "We are humbled by this honor. I want to thank our people at Publica, our partners, clients and the panel of industry visionaries for recognizing the difference Publica is making to the present and future of programmatic and CTV. Their continued dedication to invention and innovation with results is our constant inspiration.”
Publica was also named a finalist in three additional categories: Best Publisher-Side Technology; Best Publisher-Side Video Technology; and Best TV Advertising Technology.
AdExchanger is an award-winning integrated media company devoted to data-driven digital marketing. Its awards recognize excellence, innovation, and the marketing world's brightest achievements. The honors were revealed and celebrated at the virtual AdExchanger Awards Gala, presented at AdExchanger’s Programmatic/IO conference, the largest programmatic media and marketing event which was also virtual this year.
“This year’s AdExchanger Award submissions reflected a fantastic variety of superb work from all corners of the digital marketing sector,” said Zachary Rodgers, Executive Editor at AdExchanger, in announcing the winners. “It’s always a treat for our editorial team and judge panel to see innovation in technology, services and strategy in these entries. Congratulations to all the winners and finalists.”
The winners include marketers, publishers, agencies and technologists who have made an exceptional impact across the digital advertising landscape over the past year.
To determine finalists and the ultimate winners, a team of judges carefully evaluated each entry based on measurable results, impact and innovation. Jurors included executives from Accenture Interactive, Amazon Advertising, Anheuser Busch, Bayer Consumer US, Coalition for Innovative Media Measurement, Digitas, Disney, Essence, Forrester Research, GrubHub, Merkle, Nationwide, New York Post, New York Times, Prohaska Consulting, T-Mobile, and the Washington Post, among others.
Founded in 2008, AdExchanger is an award-winning integrated media company – which includes publishing and three large industry conferences devoted to the data-driven, digital marketing space. The company produces Industry Preview, which provides an exclusive look at the year ahead in digital marketing technology, as well as two bi-coastal, leading conferences in programmatic media, known as PROGRAMMATIC I/O. In 2017, AdExchanger was acquired by Access Intelligence, a business-to-business media and information company serving the media, PR, broadcasting & cable, healthcare management, defense, chemical engineering, satellite and aviation markets. For more information, visit www.adexchanger.com.
Based in Silicon Valley, Publica’s mission is to power the next generation of ad experiences on the big screen, as audiences shift from Cable TV to Digital. The platform offers an end-to-end solution for publishers to maximize their Connected TV advertising revenue while offering a TV-level user experience www.getpublica.com