Southern Glazer’s Wine & Spirits Proof™ Platform and Drizly Can Help Local Beverage Alcohol Retailers Quickly Move Online

MIAMI & DALLAS--(BUSINESS WIRE)--#sgws--Southern Glazer's Wine & Spirits (Southern Glazer's)—the world’s preeminent distributor of beverage alcohol—today shared two online solutions, Proof™ and Drizly*, that can help local beverage alcohol retailers impacted by the COVID-19 pandemic. With mass closures of bars and restaurants and the cancellation of sporting and entertainment events, the hospitality industry, and the millions of jobs it supports, has been greatly impacted by COVID-19. In this dynamic and unprecedented environment, more commerce is moving online and retailers are trying to quickly pivot to meet demand, find alternate revenue streams and ultimately keep their employees paid and their doors open. Two online solutions local businesses can use during this challenging time are Proof™ by Southern Glazer’s Wine & Spirits and Drizly. Proof™ provides customers with an opportunity for contactless reorders to keep products on the shelves and ready for sale. Drizly connects consumers with local retailers offering an online, on-demand order and delivery platform. As an added benefit, there is no cost to sign up for either platform.

Proof can help local businesses restock the shelves

“At Southern Glazer’s, we care deeply about our employees, our customers and the communities we serve,” said Wayne E. Chaplin, CEO, Southern Glazer’s. “From large chain retailers to individual proprietor-owned package stores to small family-owned restaurants that are providing takeout and delivery, we are working to offer creative solutions so these businesses can meet demand and stay open. One online option to help our customers adhere to social distancing protocols is our Southern Glazer’s Proof™ ecommerce platform.”

Proof™, available at, is a B2B ecommerce site that is currently available in 23 U.S. states and Washington, D.C. To learn more, Southern Glazer’s customers can contact their Sales Consultants or visit

“Proof™ is one more way Southern Glazer’s can support our customers,” said Chaplin. “We are here for our customers and suppliers and continue to be open for business, so they can be open for business.”

Drizly's technology brings retailers online and allows consumers to shop their shelves for delivery

“For years, Drizly has supported local wine, spirits, and beer retailers by offering consumers the opportunity to get all of the products from their local stores delivered on-demand, directly to their home,” said Cory Rellas, Drizly Chief Executive Officer & Co-Founder. “While Drizly is already a relatively contactless experience, we have recommended even tighter delivery protocols for our retail partners to ensure the health and safety of the public and delivery personnel. We understand the gravity of the current environment and we stand ready to help retailers in any way we can.”

Drizly is a consumer-facing order and delivery platform. Orders are placed through the Drizly website (or app) and off-premise retailers that partner with Drizly fulfill the order, process the transaction and execute the delivery. Delivery is carried out by the retail partner’s employee or through a 3rd party delivery service designated by the retail partner. For more information, email Drizly at or visit

About Southern Glazer’s Wine & Spirits

Southern Glazer’s Wine & Spirits is the world’s pre-eminent distributor of beverage alcohol, and proud to be a multi-generational, family-owned company. The Company has operations in 44 U.S. states, the District of Columbia, and Canada, and employs nearly 22,000 team members. Southern Glazer’s urges all retail customers and adult consumers to market, sell, serve, and enjoy its products responsibly. For more information visit Follow us on Twitter and Instagram @sgwinespirits and on Facebook at

About Drizly

Drizly is the nation’s largest ecommerce alcohol marketplace and the best way to shop beer, wine, and spirits. With the speed and convenience of on-demand delivery and shipping, Drizly partners with the best retailers in over 180 markets in North America to offer consumers unrivaled selection, transparent and competitive pricing, and personalized content to users of legal drinking age. Backed by world-class institutional investors, the company has raised over $69 million to date.

* Since 2015, the Wine & Spirits Wholesalers of America (WSWA) and its members have supported Drizly through a strategic alliance. As a key member of the WSWA, Southern Glazer’s supports Drizly.


Southern Glazer's Wine and Spirits, LLC
Cindy Haas
Senior Director, Public Relations
Office: (305) 625-4171, ext. 1166
Mobile: (786) 498-7640
Jennifer Hanlon
Manager, Public Relations
Office: (305) 625-4171, ext. 1534
Mobile: 305-898-9982