RubiconMD Launches Premier Clinical Pharmacy Platform RubiconRx

NEW YORK--(BUSINESS WIRE)--RubiconMD, the leading eConsult provider, announced the launch of its new pharmacy offering, RubiconRx, designed to bridge the gap between primary care and clinical pharmacy and provide patients access to the medication support they need. The medication management platform embeds pharmacists within the care team to drive improved clinical outcomes and reduce costs.

"As patients increasingly rely on virtual care to satisfy their medical needs, there's tremendous opportunity to streamline the patient journey and reduce overall costs for the system," said Gil Addo, RubiconMD CEO and Co-Founder. "By embedding Clinical Pharmacists into the primary care team, we're able to meet the patient where they are to ensure a better virtual care experience."

It’s estimated that the cost of suboptimal medication management amounts to 15% of total US healthcare spend. Of these costs, 71% are due to medication therapy problems that could be mitigated each year by improving prescriber decision-making.1 RubiconRx aims to break this cycle by creating a space for Primary Care Physicians and Pharmacists to work together.

RubiconRx leverages fill data, board-certified clinical pharmacists, and customized drug regimen recommendations to achieve better health outcomes and reduce total cost of care. Once the clinician enrolls in the RubiconRx program, the clinical team will proactively triage high-risk patients that can benefit from an eConsult or Comprehensive Medication Review (CMR). If a CMR is determined, a Clinical Pharmacist will conduct a telepharmacy review with the patient and then provide the clinic with patient-specific recommendations.

“Given the challenges of managing patients with chronic conditions with multiple medications, RubiconRx helps scale clinical pharmacy support within primary care," says RubiconMD Chief Operating Officer Sarah Alexander. “Our platform addresses adherence and reconciliation challenges to support improvements in quality measures leading to greater system savings and improved health outcomes in the long term.”

About RubiconMD

Launched in 2013, RubiconMD advances its mission to democratize medical expertise by connecting primary care clinicians to top specialists. Through its digital platform, RubiconMD enables the remote exchange of insights between clinicians that eliminates unnecessary referrals and services, reduces patient wait time and travel burdens, and allows primary care to practice at the top of their license. For more information, please visit

1 Health, New England Healthcare Institute, Express Scripts, American Heart Assn, Premera Blue Cross, National Institutes of Health Watanabe JH, Mcinnis T, Hirsch JD. Cost of prescription drug-related morbidity and mortality. Ann Pharmacother, 2018.


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