Focusing on the iconic RealFi brand, Residential Home Funding Corp. and Tradex Real Estate Investment Trust rebrand their company names and image.
NEW YORK--(BUSINESS WIRE)--#CRE--Residential Home Funding Corp., an industry leader in residential mortgage lending, has announced today that the Company will begin operating under a new name and will be known as RealFi Home Funding Corp., effective immediately. This rebranding strategy reflects both the evolution of the Company as well as its vision for the future. Along with this change, a newly redesigned Company logo has been revealed and a new website launched. The Company’s vision to lead and disrupt the mortgage industry by modernizing the way home loans are obtained is fully realized in this new brand refresh. While its original logo and website served their purpose in Residential’s formative years, the Company’s recent volume spikes and rapid growth made it clear that now is the prime time to rebrand. “We are entering an unparalleled period in our history,” Roberto Lupi, President of RealFi Home Funding Corp., said. “We are leveraging this opportunity to reposition the Company, to create brand awareness and ultimately make RealFi a household name.”
Tradex Real Estate Investment Trust, a direct portfolio private lender focused on originating, investing and managing commercial real estate loans in major markets throughout the United States, has announced today that it will begin operating under a new name and will be known as RealFi Real Estate Investment Trust, effective immediately. “As a company evolves, so should its brand,” stated Steven Wissak, a Partner at RealFi. “We’re excited about this change and believe that our brand relaunch creates a strong foundation for the future,” Wissak said.
CEO of RealFi, John C. Lettera stated, “As part of our focus on national expansion and business development, our leadership team and I believe it was appropriate to rebrand each of Residential Home Funding Corp. and Tradex Real Estate Investment Trust to keep everyone focused on the vision of disrupting and modernizing the way home loans and commercial loans are obtained.”
RealFi is a leading, technology driven, alternative investment management firm with expertise in real estate credit strategies. We are redefining the mortgage process from the ground up by combining an innovative approach with an experienced management team. We combine state-of-the-art technology with in-house expertise creating a seamless, transparent process that transforms mortgage lending from beginning to end. Through its subsidiaries, RealFi is an originator of qualified and non-qualified residential home mortgages and through the RealFi REIT, is a direct lender focused on originating commercial real estate bridge loans in major markets throughout the United States. The RealFi team of experienced real estate professionals ensures a business-friendly approach that provides borrowers with the surety they need to execute on transactions quickly and efficiently. To learn more about RealFi, visit www.rhfunding.com.
Steven Wissak, Esq.
(914) 481- 8900
Jodi Mosiello, Esq.
Anthony Balbo, Esq.