Fintech & payments veteran brings a strong track record of marketing and branding experience
HENDERSON, Nev.--(BUSINESS WIRE)--$PAYS #nasdaq--Paysign, Inc. (NASDAQ:PAYS), a vertically integrated provider of innovative prepaid card programs and processing services for corporate, consumer and government applications, today announced the appointment of Kim Sergent as Chief Marketing Officer.
“Kim is a proven marketing leader whose B2B and B2C marketing expertise will be invaluable as we expand our solutions and enter new markets,” said Mark Newcomer, CEO, Paysign, Inc. “We are especially excited to have Kim on board to grow company awareness and promote, position and elevate the Paysign brand. Kim is a natural fit to join our team, with exceptional experience and talent to lead our marketing efforts.”
Sergent has over 20 years of experience in the fintech and payments industry. Most recently, she served as Vice President, Marketing for the Financial Services division of InComm. In this role, Sergent was responsible for brand strategy and marketing for InComm’s consumer-facing gift card and general purpose reloadable prepaid solutions.
Prior to InComm, Sergent held a variety of senior marketing leadership positions at technology companies, including Manhattan Associates, First Data Corporation, Fiserv, Inc. and Verifone. Her marketing programs have received award-winning industry recognition from NACHA and other organizations.
Sergent earned a Bachelor of Science in Management from Georgia Tech and an MBA from Georgia State University. She is on the board of the Georgia Chapter of the International Dyslexia Association.
About Paysign, Inc.
Paysign, Inc. (NASDAQ: PAYS) is a vertically integrated provider of innovative prepaid card programs and processing services for corporate, consumer, and government applications. Its payment solutions are utilized by corporate customers as a means to increase customer loyalty, increase patient adherence rates, reduce administration costs, and streamline operations. For consumers, the Company offers Paysign Premier. Public sector organizations can utilize Paysign’s payment solutions to disburse public benefits or for internal payments. Through the Paysign platform, it provides a variety of services, including transaction processing, cardholder enrollment, value loading, cardholder account management, reporting, and customer service. Paysign has developed prepaid card programs for corporate incentive and rewards, including, but not limited to, consumer rebates and rewards, donor compensation, demand deposit accounts accessible with a debit card, healthcare reimbursement payments, and pharmaceutical payment assistance. Paysign® is a registered trademark of Paysign, Inc. in the United States and other countries. For more information visit us at paysign.com, or follow us on Facebook, Twitter, and LinkedIn.
Certain statements in this news release may contain forward-looking information within the meaning of Rule 175 under the Securities Act of 1933 and Rule 3b-6 under the Securities Exchange Act of 1934, and are subject to the safe harbor created by those rules. All statements, other than statements of fact, included in this release, including, without limitation, statements regarding potential future plans and objectives of the companies, are forward-looking statements that involve risks and uncertainties. There is no assurance that such statements will prove to be accurate, and actual results and future events could differ materially. Paysign undertakes no obligation to publicly update or revise any statements in this release, whether as a result of new information, future events, or otherwise.