Viacom to Distribute Channels on T-Mobile Service

T-Mobile (NASDAQ: TMUS) and Viacom Inc. (NASDAQ: VIAB, VIA)
announced that the companies have entered into a content
distribution agreement. Under terms of the deal, Viacom’s portfolio of
leading brands — including MTV, Nickelodeon, Comedy Central, BET,
Paramount and more — will play a key role in T-Mobile’s delivery of
new mobile video services to debut later this year. The
deal enables T-Mobile to bring together live feeds of
Viacom channels as well as a broad range of on-demand content to serve
T-Mobile’s nearly 80 million customers.

“Viacom represents the best of the best, most-popular brands on cable,
so they are an amazing partner for us!” said John Legere, CEO of
T-Mobile. “TV programming has never been better, but consumers are fed
up with rising costs, hidden fees, lousy customer service, non-stop BS.
And Macgyvering together a bunch of subscriptions, apps and dongles
isn’t much better. That’s why T-Mobile is on a mission to give consumers
a better way to watch what they want, when they want.”

“We are thrilled to join forces with T-Mobile on a new entertainment
service that represents an important evolution in how audiences consume
our content,” said Bob Bakish, Viacom President and CEO. “Today’s
landmark announcement marks a major step forward in our strategy to
accelerate the presence of our brands on mobile and other
next-generation platforms, and we’re so excited to partner with T-Mobile
to provide millions of subscribers with access to our networks and more
choice in a new service that will be unlike any other in the market.”

Last year, T-Mobile acquired next generation cable TV disruptor Layer3
TV, and with that team, talent and technology, the company has been at
work readying its first wave of home and mobile TV offerings. In recent
months, T-Mobile executives have shared some of the company’s plans to
launch first with an in-home TV solution, designed to replace cable for
the 5G era, and longer term, executives say the company will introduce
mobile TV services beginning with Viacom as a cornerstone launch partner.