Must Watch on New Year’s Eve: Iceland’s Incredible Fireworks Display!

Tune in to Iceland Naturally’s Facebook live stream at 6:45 p.m. EST on December 31 to watch 200,000 Icelanders create an incredible fireworks show in Reykjavík!

REYKJAVIK, Iceland--(BUSINESS WIRE)--Iceland Naturally, North America’s #1 resource for all things Icelandic, invites you to take a virtual trip to Reykjavík with a Facebook Live video stream of the city’s incredible fireworks show on New Year’s Eve. Head to at 6:45 p.m. EST on December 31 to watch more than 200,000 Icelanders ring in the new year with a world renowned fireworks display. Since Iceland is several hours ahead of North America, you can watch the celebrations before yours even begin!

This year, Iceland Naturally will go live from downtown Reykjavík so you can truly feel like you’re a part of the celebration. The live stream will also feature interviews and drone footage of the city sky so you can see just how far the fireworks stretch across the city!

The majority of proceeds from fireworks sales in and around Reykjavík go to Iceland’s volunteer rescue group, Icelandic Association for Search and Rescue (ICE-SAR). The group is specially trained and equipped to carry out rescue missions in Iceland in extreme situations. During the holiday, there are no fireworks restrictions in Iceland, which means thousands of Icelanders throughout Reykjavík are able to buy fireworks to support ICE-SAR. When the clock strikes midnight, the city lights off all their fireworks together, illuminating the sky with magnificent lights as far as the eye can see.

In Iceland, New Year's Eve is honored as a historic and traditional holiday full of laughter, music and magic. The festivities kick off with dinner, followed by bonfires (“brenna”) and a gathering of family and friends to listen to music. Bars and restaurants stay open all night so the dancing and celebrating lasts well into the morning!

Don’t miss out on this unique opportunity to be a part of Iceland’s New Year’s Eve celebration from the comfort of your own home! RSVP on Facebook and share the event with your friends by tagging @IcelandNatural with #ReykjavikNYE. Be sure to Like Iceland Naturally on Facebook to be notified when the live stream begins.

About Iceland Naturally
Iceland Naturally is a cooperative marketing organization that promotes the services, products and culture of Iceland. Through events, promotions and online marketing, Iceland Naturally introduces Iceland’s creativity and natural wonders to North Americans. The group is comprised of Iceland’s top companies and organizations: Icelandair, Icelandic, Reyka Vodka, City of Reykjavík, Icelandic Glacial, Blue Lagoon, Keflavik International Airport (KEF), Landsvirkjun, Ölgerðin, Promote Iceland, Icelandic Provisions, Icelandic Lamb and the Government of Iceland. For more information, Like and follow Iceland Naturally on Facebook, Instagram and Twitter, or visit


Anna McGeady
BIGfish Communications for Iceland Naturally
(617) 713-3800