Renowned author of Purple Cow, entrepreneur, and teacher will deliver opening keynote for marketers at virtual customer and learning conference
SAN JOSE, Calif.--(BUSINESS WIRE)--$CALX #Calix--Calix, Inc. (NYSE: CALX) today announced that renowned thought leader and marketing visionary Seth Godin will headline the marketing track of ConneXions 2020—delivering the opening keynote on Wednesday, October 28. For the first time, ConneXions is being held virtually, with content that is tailored to specific roles within communications service providers (CSPs). This immersive experience designed for marketers will include streaming keynotes, Q&A sessions, live circles of success workshops, on-demand breakouts, digital lounges, and entertainment. The time is now to become a data-driven marketer.
Seth Godin has written 19 best-selling books that have been translated into more than 35 languages. He founded the altMBA and the Akimbo Workshops, online seminars that have transformed the work of thousands of people, including the more than 20,000 attendees. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership, and—most of all—changing everything. His latest book, This Is Marketing, was an instant bestseller around the world. In addition to his writing and speaking, Seth has founded several companies including Yoyodyne and Squidoo. His blog is one of the most popular in the world, and his podcast is in the top one percent of all podcasts worldwide. In 2018, he was inducted into the Marketing Hall of Fame.
The ConneXions schedule for marketers includes:
- October 26: Offers special interest seminars, including the return of the popular Marketer’s Summit, hosted by Pivot Group
- October 27: Features the opening general session geared for all in general management
- October 28: Delivers the full slate of marketing content, workshops and social gatherings
“When we decided to design a special day at ConneXions devoted solely to our marketing audience, we couldn’t think of a more ideal keynote speaker than Seth Godin,” said Matt Collins, chief marketing officer for Calix. “He’s a visionary thinker and leader who’s built an enormous following by pioneering many marketing concepts we now accept as standard best practices. For decades, he’s educated marketers and entrepreneurs about how to pursue highly successful strategies, inspired them to think in innovative ways, and helped them embrace ideas that ensure long-term market viability and success. His messages are in perfect alignment with our goal to educate Calix customers on how they can win and retain subscribers in their markets—even against industry giants. We look forward to hearing him share his insights with our marketer audience on October 28.”
Calix, Inc. (NYSE: CALX) – Innovative communications service providers rely on Calix platforms to help them master and monetize the complex infrastructure between their subscribers and the cloud. Calix is the leading global provider of the cloud and software platforms, systems, and services required to deliver the unified access network and smart premises of tomorrow. Our platforms and services help our customers build next generation networks by embracing a DevOps operating model, optimize the subscriber experience by leveraging big data analytics and turn the complexity of the smart, connected home and business into new revenue streams.
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