March Communications discovers critical ways of engaging with and educating consumers in the year of smart living, demanding shift in marketing and communications strategies
BOSTON--(BUSINESS WIRE)--March Communications, a B2B and consumer tech PR agency working with brands to reimagine the way innovation and technology are experienced, today reveals unexpected findings from a new survey that shows how health and wellness technologies (well tech) influence consumers’ physical, mental and emotional wellbeing, which will reshape how marketers approach their strategies.
Technology and innovation help us live better, smarter, more engaging and enriching lives. Consumers are so full of hope and promise for longevity, eternal beauty, age-defying physical health, and more, that the category has exploded to more than $4.2 trillion1. But, with such a massive surge of trendy devices and popular digital services in our day-to-day, the central questions become: Is the onrush of technology and innovation making us healthier and our lives better? To what extent is tech changing the value we place on health and wellness? In short, are we well?
To uncover the answers, March Communications conducted a survey of more than 1,000 consumers between the ages of 25 and 50 across the country.
The survey proves that a vast majority of consumers believe that tech plays an integral role in whole health and wellness. And, most importantly, there is a newfound demand for scientific proof and demonstrated effectiveness to drive buying decisions.
“March was curious – is well tech the cure, or is it the disease? The results show that consumers are leaning toward cure, but health and well tech communicators will only win their favor when they achieve a specific trifecta. This includes focusing on whole body benefit, demonstrating proven, scientific effectiveness, and educating consumers on how it all comes together,” said Jodi Petrie, EVP of March Communications and Consumer Innovation Group Lead.
It’s obvious that consumers care about the science, but oftentimes struggle to understand it. Brands need a partner who can translate the meaningful benefits into a relatable story. March Communications partners with leading consumer tech brands to shape and share the stories that bring their innovative products, services and ideas to life. With a focus on storytelling and integrated communications across health and wellness, fertility and climate tech, e-commerce, smart home, and more, the agency helps leading brands like AbleTo, NormaTec, Ladder, and YO fertility find their spark.
About March Communications
March is a B2B and consumer tech PR agency. We work with brands at all stages of growth to reimagine how their tech and innovation are experienced by customers and consumers. Companies across a range of categories, from AI and security to well tech and connected home, partner with March for its unmatched ability to craft unique brand messages and comms programs that get noticed, drive buyer action and deliver business impact. March’s 30+ brand, content, PR and social experts call Boston or Atlanta home base. Learn more at www.marchcomms.com.
1 The Global Wellness Institute, 2017