SUNNYVALE — Yahoo and the National Hockey League announced a strategic alliance to stream professional hockey games to Yahoo Sports’ millions of users. Now fans will be able to access live, out-of-market NHL games for free on Yahoo, throughout the week, no cable subscription or authentication required.
Beginning Friday, Yahoo Sports will live stream an NHL “Game of the Day” to hockey fans in the U.S., up to four days a week, along with delivering in-game highlights for each game. This is in addition to the Wednesday and Sunday national NHL games currently promoted by Yahoo to its fans in partnership with NBC Sports Group. Yahoo will also provide condensed games, “Best of the Day” and “Best of the Week” top plays and postgame highlights. Yahoo Sports also will continue to bring fantasy hockey highlights and our season-long game to fans around the world.
“This alliance brings us one step closer to providing fans a live professional sporting event every day, on Yahoo, completely frictionless and for free – no cable subscription or authentication required,” said Phil Lynch, VP, Media Partnerships at Yahoo. “We remain committed to delivering the best digital content to our users and advertisers, and the NHL’s premium content nicely complements our offering of live and on-demand partner content, including Yahoo/MLB’s Game of the Day, Yahoo/NBC Sports content and our recently announced deal with the PGA TOUR.”