NEW YORK and SAN FRANCISCO — Bloomberg Media and Twitter have partnered to live stream select Bloomberg Television programs, including “Bloomberg West,” “What’d You Miss?,” “With All Due Respect” and the network’s markets coverage. The live streaming partnership marks an expansion of Bloomberg’s industry-leading digital video strategy, extending the network’s reach to Twitter’s massive, global and connected audience of over 800 million people.
“We continue to invest aggressively in innovative distribution models in order to deliver the most critical business and financial news and information to our audience of busy, on-the-go, global executives,” said Bloomberg Media CEO Justin B. Smith. “By partnering with Twitter, viewers from all over the world will now be able to leverage a powerful, real-time platform to consume and react to the news, accelerating our position as a leader in global business video, and offering new and innovative opportunities for our marketing partners.”
“Twitter is one of the fastest ways to find out what’s happening in global business and financial markets, and to engage in the live commentary about it,” said Anthony Noto, Twitter’s chief financial officer. “Partnering with Bloomberg will give people on Twitter the best way to see live financial markets performance combined with the live commentary on the underlying drivers and implications.”
At the outset of the partnership, Twitter will stream three of Bloomberg’s weekday TV shows:
- “Bloomberg West” (M-F 6-7 PM ET / 3-4 PM PT): The network’s flagship technology program hosted by Emily Chang, airing live from San Francisco
- “What’d You Miss?” (M-F 4-5 PM ET): At the close of the U.S. trading day, Joe Weisenthal takes viewers through the most important stories in global financial markets
- “With All Due Respect” (M-F 5-6 PM ET): Prominent political journalists Mark Halperin and John Heilemann deliver deep expertise and sophisticated analysis of this historic election cycle
Bloomberg Media is the consumer-facing media organization of Bloomberg LP – the world’s leading multi-platform media company for business and finance. Bloomberg Media draws on 2,400 journalists in more than 150 bureaus in 73 countries and delivers news across digital, TV, radio, print magazines and live events. Bloomberg Television is available in more than 360 million households worldwide and across more than 70 countries, and is streamed live on the company’s digital and mobile properties, along with Apple TV, Amazon Fire TV, and Android TV.