Publishers can now Access an Enhanced, Aggregate view of their Podcast Consumption at a Program, Network, and Organization Level
NEW YORK--(BUSINESS WIRE)--Triton Digital®, the global technology and services leader to the digital audio and podcast industry, announced today an expansion of the consumption analytics within its Omny Studio podcast management platform.
In addition to being able to view real-time data for a single podcast episode or clip, the expansion enables publishers to view consumption analytics across an entire program, network, or organization, including verified plays, average time spent listening, listener retention and drop-off, and more. In addition to listening data, publishers can also view aggregated analytics around where their podcast listening is taking place on the program, network, or organization level, including embed players, custom players or mobile apps, Omny.fm show page, and more.
“We are pleased to announce the expansion of consumption analytics within Omny Studio, providing publishers with the ability to dive deeper into their audience data and gain a more holistic view of the performance of their podcast content,” said Sharon Taylor, Managing Director at Triton Digital. “Adding the ability to view consumption data at the program, network, and organizational level will enable publishers to make increasingly informed content decisions, helping them to both retain and grow their listening audiences.”
Omny Studio is the world’s leading podcast management technology, whereby more than 24,000 podcasts from around the world are hosted today. For more information about the Omny Studio platform, contact Solutions@TritonDigital.com.
About Triton Digital
Triton Digital® is the global technology and services leader to the digital audio and podcast industry. Operating in more than 40 countries, Triton provides innovative technology that enables broadcasters, podcasters, and online music services to build their audience, maximize their revenue, and streamline their day-to-day operations. In addition, Triton powers the global online audio industry with Webcast Metrics®, the leading online audio measurement service and Podcast Metrics, one of the first IAB certified podcast measurement services in the industry. With unparalleled integrity, excellence, teamwork, and accountability, Triton remains committed to connecting audio, audience, and advertisers to continuously fuel the growth of the global online industry. Triton Digital is a wholly owned subsidiary of The E.W. Scripps Company (NASDAQ:SSP). For more information, visit www.TritonDigital.com.
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