SAN FRANCISCO — Tout, which operates a streaming video network, said it has closed an oversubscribed $26 million Series-C financing led by the Melohn Group in New York, and including new investors Terry Semel’s Windsor Media, Pittco Capital Partners and HL Capital. They were joined by existing investors Seavest Capital, 819 Capital, and the WWE.
Tout now powers all video programming across more than 2,800 websites and counts more than 57 million unique video-viewers who watch over 350 million videos per month across the network. Tout touted it has the largest online video audience footprints outside of YouTube and Facebook.
With the new round of financing, Tout plans to expand business-development and sales operations to further grow the publisher base in the US, launching new audience-targeting capabilities for media partners and embarking on its first international market expansion.
“We are currently witnessing one of the most profound shifts the media industry has ever experienced – as the Internet essentially becomes TV” – said Tout Founder & CEO Michael Downing, “From day one, this team has been committed to building-out one of the largest online video content networks to assume a critical position in this emerging landscape – we welcome our new investors as they join us on this adventure.”
Tout was formed as a spin-out from SRI International (Stanford Research Institute), and has built-upon SRI patented technology to help websites deliver a targeted premium video experience to their visitors based on contextual relevance and individual affinities. Over 200 leading media companies across news, sports and entertainment maintain content channels on Tout including CBS, CNN, Fox Sports, Conde-Nast, Bloomberg, Hearst and others. Tout recently launched the ability for media partners to live-stream any news, sports or special event across the Tout publisher ecosystem of 2,800 websites.