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TiVo to Sell Ads at End of ShowsPOSTED Novemer 28, 2006 ALVISO -- TiVo is now offering advertisers a new featured called Program Placement, its latest advertising solution that offers advertisers an opportunity through the TiVo Service to insert an ad after a program has played, when there is nothing left to fast forward through. For the first time, advertisers will be able to reach their target DVR audience by purchasing advertising enhancements against specific shows. Burger King Corporation, General Motors Corp., MasterCard Worldwide, The Weather Channel and Court TV are the first companies to take advantage of Program Placement on TiVo. Leading media and advertising agencies, including GroupM's MindShare, Norwalk, CT-based Media Storm and GSD&M, worked with TiVo to have their clients be the first to use this revolutionary advertising solution. TiVo's Program Placement is designed to provide a solution for advertisers confronted with the need to reach viewers in DVR homes. Program Placement advertising, inserted at the end of a recorded program for the viewer who chooses to watch it, can be matched to multiple programs, television series and genres. Advertisers can enhance their television ad buys with long form content, lead generation, and T-commerce tied to programs as part of the product placement ads. Burger King Corporation, for example, is allowing viewers that interact directly with Program Placement to view entertaining, long-format content such as promotional videos for the company's exclusive Xbox 360 game series featuring the King and Subservient Chicken. "TiVo now can help advertisers effectively engage a target demographic audience while substantially countering the impact of fast-forwarding commercials," said President and CEO of TiVo, Tom Rogers. "This new product allows advertisers to reach the most desired viewers by presenting tags prominently on the TiVo screen displayed at the end of a recorded program." The company has more than 4.4 million suscribers as reported
at the end of July. It was founded in 1997 but has yet to turn
an annual profit. © Copyright SVDaily.com |
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