SAN FRANCISCO — Takt, Inc. said it has secured $30 million in Series A funding led by BCG Digital Ventures, including an investment by Starbucks. Takt will utilize these funds to accelerate the development of its advanced, real-time personalization platform and to bolster the company’s growth. In addition to being an initial investor, Starbucks will be an anchor customer of Takt’s personalization platform.
“Takt’s platform empowers brands to unlock deeper two-way engagement with their customers, creating a one-of-a-kind brand building experience,” said Christian Selchau-Hansen, CEO of Takt.
Using advanced machine intelligence and applied learning, Takt’s platform orchestrates thoughtful interactions tailored to an individual customer’s evolving preferences—pushing past the limits of traditional personalization. By transforming customer engagement, Takt enables businesses and their employees an unprecedented opportunity to connect with each customer.
Takt represents BCG Digital Ventures’ differentiated ability to build innovative start-ups with the world’s leading companies.
“By joining forces with Starbucks as an investor and customer, we have created an advantaged business with deep financial backing, industry experience, and technology talent,” said Sean Collins, Co-Founder and Chief Investment Officer at BCG Digital Ventures.
“We believe that our unique personalization strategy will become among the most powerful drivers of our business and are pleased to be working with Takt to make this come to life,” said Kevin Johnson, Starbucks President and Chief Operating Officer. “By leveraging the power of personalization, our Starbucks Rewards loyalty program will become an even more powerful driver of our business in the future as we introduce new, individualized offers and customer experiences.”