All-inclusive ultimate Taco Tuesday resource, for everyone everywhere, moves full speed ahead with platform that offers convenient search for taco surfers and helps restaurants recover with a fresh new idea
LAGUNA HILLS, Calif.--(BUSINESS WIRE)--The OC Restaurant Association is excited to announce that TacoTuesday.com is now live, with a sign-up feature inviting restaurants across the U.S. to create a free profile page on the first and only all-encompassing platform bringing taco makers and fans together. Once the profile—inclusive of menu specials, parking, payment options and more—is uploaded, a simple zip code search takes taco surfers to the nearest Taco Tuesday.
Sign up here.
Purchased in November 2019 in a lucky domain landgrab by OC Restaurant Association Founder and President Pamela Waitt, the TacoTuesday.com URL was publicly announced shortly thereafter and numerous restaurants were in position for a 2020 launch slated for May 5, Cinco de Mayo. But the pandemic struck first, delivering a big blow of two rounds of shutdowns. True to its reputation for being resilient, creative and entrepreneurial, however, the industry responded by shifting to curbside pickup, delivery and outdoor dining, with TacoTuesday.com doing its part to ensure the beloved taco lives on.
“During this time of phased re-opening, restaurants need to encourage take-out and dining out as much as possible,” says Waitt, an Orange County native who is also creator and executive producer of the Golden Foodie Awards and the founder of OC Restaurant Week and Pacific Wine & Food Classic. “As the ultimate taco resource, TacoTuesday.com is the go-to site where establishments and taco lovers can find each other—and a place where everyone, everywhere, can share their favorite taco stories, images, videos, humor, events and recipes.”
Research shows that Taco Tuesdays drive 36% more business on average to restaurants and Taco Tuesday has grown during the pandemic. Taco Tuesday had 90 million search results in March 2020. By August, that number skyrocketed to 180 million. In March, the #TacoTuesday hashtag was used 3 million times and by September, #TacoTuesday was used over 4 million times.
“Creating a TacoTuesday.com profile page is a great way to move forward with a fresh idea, and it’s completely free, with options for upgrades,” Waitt adds. “In addition to providing a convenient way to find taco deals on Tuesdays, we’ve got plans in motion that include social media activations, media tours, guest chef interviews and an opportunity to foster strategic partnerships, corporate citizenship, philanthropic giving and beyond. Restaurants that don’t offer Taco Tuesday should create one and promote it on TacoTuesday.com. There’s really nothing to lose and everything to gain.”
To create a free profile page, visit: TacoTuesday.com.
About Orange County Restaurant Association
The Orange County Restaurant Association works to strengthen, support and promote the Orange County, California restaurant landscape. With a mission to promote and market the Orange County restaurant industry as a whole, the association spotlights Orange County's incredible talent as a premier dining destination while building the community and culinary family.