SugarCRM Unveils Radical New Approach for Driving Revenue Analytics

Cutting-Edge Technology Acquired via Corvana Gives Customers Early, Actionable Insights and Trend Analysis

CUPERTINO, Calif.--(BUSINESS WIRE)--#CRM--SugarCRM Inc.®, a company that helps organizations deliver exceptional customer experiences, today announced Sugar Discover, a sophisticated analytics solution acquired from Corvana, a leader in advanced CRM Analytics that provides insights to even the most complicated revenue analytics questions, accurately and fast. Sugar customers can look forward to automating 24/7 monitoring of CRM data, detecting events, feeding users what they need to know, and guiding them to answers.


In addition, the product goes a step further with Discovery Insights, revealing related facts and patterns that may be contributing to the root cause. It also allows Sugar customers to go back in time to review history, understand trends and make accurate predictions about the future, enabling them to become truly data-driven.

“We built Sugar Discover from day one to work with CRM data - this is a move from rear-view to real-time insights, providing early warning signals that allow businesses to adapt, change course and take advantage of trends as they’re happening,” said Richard Daley, GM of Analytics. “We wanted to solve that with a cloud-based analytical solution that would eliminate as many manual steps as possible. This is Sugar’s No-Touch Information strategy at work. It’s all automated.”

The SugarCRM Discover team is led by Corvana Founder and CEO Richard Daley, who also held the same CEO roles at Pentaho, Keyola, and Appsource - all highly successful in the analytics market over the last 20 years. Richard is joined by other industry-leading analytics executives and team members on a Sugar Discover team that is rapidly expanding.

“Some of the brightest minds in predictive analytics are now innovating again,” said Sugar CEO Craig Charlton. “They had the experience and foresight to improve upon and surpass antiquated Business Intelligence companies with this next-generation offering, which is only available from Sugar.”

About SugarCRM

SugarCRM is a customer experience leader enabling businesses to create profitable customer relationships by delivering highly relevant, personalized experiences throughout the customer journey. We empower companies to strengthen existing customer relationships, create new ones through actionable insights and intelligent automation and better understand the customer at every stage of the journey. This enables businesses to accelerate demand generation, grow revenue, deliver superior customer care and increase loyalty. Our easy-to-use, intuitive platform makes customer experience easy and accessible for everyone, allowing marketing, sales and services professionals to focus on high-impact, value-added activities that create customers for life.

Based in Silicon Valley, SugarCRM is backed by Accel-KKR. More than 2 million individuals in over 120 countries rely on SugarCRM.

For more information about Sugar Discover, visit the website at www.sugarcrm.com or follow @SugarCRM.

NOTE: SugarCRM and the SugarCRM logo are registered trademarks of SugarCRM Inc. Third-party trademarks mentioned are the property of their respective owners.


Contacts

Angela Connor
Change Agent Communications
angela@changeagentcommunications.com
919-635-8527