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StubHub Wins 5-Year Deal With MLBPOSTED August 4, 2007 SAN FRANCISCO -- StubHub, the world's largest ticket marketplace, announced that it has reached a five-year agreement with MLB Advanced Media LP (MLBAM), the interactive media and Internet company of Major League Baseball, to become the official online provider of secondary tickets for MLB.com, the official website of Major League Baseball. The terms of the agreement were not disclosed. This landmark partnership represents the first exclusive deal with a secondary ticketing provider and a major professional sports entity. Effective immediately, the agreement will provide a co-branded secondary ticket marketplace that will serve as a singular online destination for fans to purchase tickets with StubHub being designated the Official Ticket Marketplace of MLB.com. "We believe this agreement reflects our commitment to providing dynamic platforms for fans to purchase tickets in authorized locations in the digital arena," said Bob Bowman, President and Chief Executive Officer, MLB Advanced Media. "Secure, simple and fan-friendly. Those are the hallmarks of this national destination for all of our fans." Starting with the 2008 season, StubHub will gain unprecedented category exclusivity from MLBAM with its designation, along with official, club-endorsed status from each participating Major League Baseball team. Exclusivity will pertain to all online secondary ticket sales through MLB team sites supplanting other current secondary solutions. All existing team enabled online secondary ticket offerings will be assumed by StubHub, enabling for all bar code ticketing, ticketing kiosks and any other electronic/mobile ticketing delivery, validation and transfers. Additional elements include promotion of the ticket marketplace on MLB.com and participating club sites as well. "This partnership truly represents a win-win for both parties, in the best sense of the phrase," said Chris Tsakalakis, President of StubHub. "The chance for StubHub to align with such a dynamic industry leader is an opportunity we relish. On the other side, we're excited to offer MLB.com access to our industry leadership, be it in ticket inventory, customer service or technology. It's a great day for both companies." StubHub is a divsion of eBay. © Copyright SVDaily.com |
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