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Spock Debuts People Search EnginePOSTED August 10, 2007 REDWOOD CITY -- Spock, a search engine that lets users find information about people, launched its public beta this week. "Searching for people is one of the most important applications on the web, however, the user experience is highly fragmented and unsatisfying today" said Jaideep Singh, CEO of Spock. "From celebrity blogs to social networks, people are inherently drawn to learning about other people. Spock provides the richest people search experience on the web." With an estimated 20 billion search queries about people done per month, Spock is positioning itself to dominate this burgeoning space. According to BusinessWeek, "Spock is trying to capture some of the more than $60 billion that is projected to be spent on search marketing over the next four years." Unlike Google and Yahoo, which index web pages, Spock organizes information around a specific individual. For example, when you type "boxer" into Spock, the top search results are Muhammad Ali and Mike Tyson. The top boxer search result on Google returns a Wikipedia entry for a "boxer" dog. Spock creates a snapshot of a person's presence from public sources on the web. These include a brief biographical summary, pictures, and related content found from publicly available sources on the web. Additionally, registered users can add content to Spock to enrich their own profiles and the profiles of others. Since Spock launched into private beta in April, the service has already received industry acclaim and awards. Spock was also selected as Best of Show at the prestigious Web 2.0 conference and for PC Magazine's top 25 websites to watch in 2007. The startup has received funding by Clearstone Venture Partners and Opus Capital. © Copyright SVDaily.com |
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