MINNEAPOLIS--(BUSINESS WIRE)--#advertising--Shopkick, a leading shopping rewards app, makes its national television debut with the launch of its TV advertising campaign: “Whoo Hoo!” The campaign aims to share and mimic the excitement Shopkick customers experience when using the app in-store to earn rewards while shopping.
Shopkick selected Minneapolis-based agency Marketing Architects to launch its recent TV campaign. The shopping rewards app chose Marketing Architects because of its upfront investment model and full-service capabilities. For the "Whoo Hoo!" campaign, Marketing Architects was tasked with campaign strategy, creative development and production, media placement and optimization, and performance attribution for the app.
“We are looking forward to expanding our reach through television. Marketing Architects’ initial ad campaign really captures the elation our customers experience when using the Shopkick app,” said Dave Fisch, Shopkick General Manager.
Shopkick is a free app that rewards shoppers with “kicks” (its reward currency) for entering stores, scanning products at the shelf, buying specified items online, watching product videos, and other activities. “Kicks” are then redeemed for free gift cards. Shopkick's full path-to-purchase offering delivers substantial returns for brands and retailers by allowing them to engage with consumers before they shop, then continuing with them in-store and on their phone.
“Television offers the opportunity to expand awareness of the app and its success to even more users, supporting Shopkick’s growth goals,” said Eric Pilhofer, VP Creative at Marketing Architects. “We’ve seen a tremendous opportunity for TV advertising to reach large numbers of Shopkick’s core target audience, and are excited to see how this – and future – campaigns will provide value to the app.”
About Shopkick, Inc.
Shopkick, a Trax company, is a leading shopping rewards app, bringing moments of joy to everyday shopping both on- and off-line. For brands and retailers, Shopkick provides high consumer engagement along the entire path to purchase. The company’s unique pay-for-performance model has been proven to deliver high ROI and drive incremental traffic, product engagement and sales. Some of its leading brand and retail partners include Auntie Anne's, Barilla, Brighton, Coty, eBay, GE, Kellogg's, LEGO, TJ Maxx and Unilever, among others.
Shopkick is available for free on iPhone from the App Store and for Android from Google Play. For more information, please visit www.shopkick.com.
About Marketing Architects
Marketing Architects is a Minneapolis-based advertising agency with a 22-year history of helping companies reach major milestones. By investing their own capital into each TV campaign, Marketing Architects disrupts the high costs and low accountability of traditional agencies to drive rapid growth and solve complex business challenges for clients. For more information about Marketing Architects, visit www.marketingarchitects.com or follow us on Facebook, Twitter and LinkedIn.