Senior Healthcare Executives Bet on RubiconMD, Join Leadership Team

Sarah Alexander and Fred Ronnau named as Chief Operating Officer and Chief Technology Officer, respectively

NEW YORK--(BUSINESS WIRE)--RubiconMD, the leading eConsult service provider in the country, announced today that Sarah Alexander has joined the company as Chief Operating Officer and Fred Ronnau has joined the company as Chief Technology Officer. Both will be key members of RubiconMD’s Executive Team and the addition of these experienced leaders will help RubiconMD continue forward on its course of rapid growth as the company democratizes medical expertise across the nation.

Alexander will be overseeing all aspects of the customer post-sale life cycle and will be responsible for delivering RubiconMD’s strong service to primary care clinicians and their patients. Alexander most recently served as the Vice President of Market Operations at Lumeris, where she oversaw a key population health partnership with a major hospital system and also previously led a team directing all technology implementation pertaining to population health with Lumeris clients. Before Lumeris, she was an Executive Partner with The Advisory Board Company, spending more than a decade overseeing the company’s relationships with ~250 hospitals and providing executive and strategic guidance on the deployment of Advisory Board products and technologies.

“We are absolutely thrilled to have Sarah on board. Her expertise in the industry will be a huge advantage for us and the entire team’s excited for her to get started,” said Carlos Reines, co-founder and President of RubiconMD. “It speaks to the momentum we have here that we’re able to bring in two widely sought-after leaders of the highest pedigree to help take us to the next level.”

Alexander adds, “RubiconMD has built a highly effective model that has resulted in proven impact on patient care and care plans. Additionally, Carlos and Gil are two amazing founders who have created an exciting, caring, and diverse team of experts around them. I love that I have the opportunity to join and work with this team as we continue to drive impact and transform primary care for providers and patients.”

Alexander received her MBA from Georgetown University’s McDonough School of Business and her bachelor’s degree from New York University.

Ronnau will be overseeing the Engineering, Product, and Data Science & Analytics teams at RubiconMD and will drive RubiconMD’s established position as a technical leader in the eConsult space. Most recently, he served as Senior Vice President of Operations & Strategy at CareAllies (Cigna’s value-based care focused arm) where he oversaw a team across multiple business units to serve both CareAllies and Cigna’s lines of business. Prior to that, Ronnau spent almost a decade at McKesson Specialty Health, where he led a technology development team through multiple product launches and releases.

“Fred brings a wealth of experience and strategic vision that will help guide our platform to be an even smoother, efficient, and impactful experience for our users,” said Gil Addo, co-founder and CEO of RubiconMD. “We’ve always prioritized providing the best experience for our primary care clinicians and specialists, and Fred and Sarah will help us further advance this mission as the company continues to scale.”

Ronnau states, “I'm incredibly excited to join the RubiconMD team! The ability to improve access to care while simultaneously providing better clinical outcomes and reducing the total cost of care will have a significant impact on the care delivery model in the US.”

Ronnau received his MBA from The Wharton School at the University of Pennsylvania and his bachelor’s degree from the University of Arizona.

About RubiconMD

Launched in 2013, RubiconMD advances its mission to democratize medical expertise by connecting primary care clinicians to top specialists. Through its digital platform, RubiconMD enables remote exchange of insights between clinicians that eliminate unnecessary referrals and services, reduce patient wait time and travel burdens, and allow primary care to practice at the top of their license. For more information, please visit


Shang Wang