Salesforce Named Most Innovative Company

 

Forbes magazine has released its seventh annual list of The World’s Most Innovative Companies (p. 72 in the September 5, 2017 issue of Forbes magazine). After two consecutive years in second place, San Francisco’s Salesforce has overtaken Tesla Motors (No. 2), regaining the top spot as the world’s most innovative company – a title Salesforce held from the list’s inception in 2011 to 2015.

Amazon has vaulted eight spots, emerging as No. 3 this year after 20 years in the public markets. Rounding out the top 5 are Shanghai Raas Blood Products (No. 4) and Netflix (No. 5).

The World’s Most Innovative Companies list (co-created with consulting firm Innovator’s DNA) demonstrates how new players come in to shake up industries, innovate and garner the attention of investors. Notable newcomers this year include Pandora (No. 75), Ulta Beauty (No. 34), Constellation Software (No. 22) and GenMab (No. 39). Former drop-offs Procter and Gamble (No. 89), Anheuser Busch (No. 54), Intuit (No. 66), Yahoo Japan (No. 84) and Pepsico (No. 95) have returned to the top 100.  Six companies from Asia (including China, India, Indonesia, and Korea) entered the top 20, reflecting a deeper distribution of innovation capability across the world.

Companies on the list are ranked by their innovation premium: the difference between their market capitalization and the net present value of cash flows from existing businesses (based on a proprietary algorithm from Credit Suisse’s HOLT investment management platform). The difference between them is the bonus given by equity investors on the educated hunch that the company will continue to come up with profitable new growth. To be included on the list, firms need seven years of financial data and $10 billion in market cap.

Forbes’ Top Ten of the World’s Most Innovative Companies:

Rank Name Country Industry
1 SALESFORCE.COM INC USA Application Software
2 TESLA INC USA Automobile Manufacturers
3 AMAZON.COM INC USA Internet and Direct Marketing Retail
4 SHANGHAI RAAS BLOOD PRODUCTS CO LTD CHN Biotechnology
5 NETFLIX INC USA Internet and Direct Marketing Retail
6 INCYTE CORP USA Biotechnology
7 HINDUSTAN UNILEVER LIMITED IND Household Products
8 ASIAN PAINTS LIMITED IND Specialty Chemicals
9 NAVER KOR Internet Software & Services
10 REGENERON PHARMACEUTICALS USA Biotechnology

For the complete list, visit www.forbes.com/innovative-companies.