Reflektion Closes $18 Million Series B Round

SAN MATEO, CA — Reflektion, a leader in real-time, Individualized Commerce, announced the company has raised $18 million in Series B financing, putting its total amount of funding at $29.3 million. Led by Battery Ventures, the round also includes investments from Hasso Plattner Ventures and Intel Capital.

Reflektion has pioneered Individualized Commerce, a predictive analytics platform built around capturing, analyzing and responding to each individual shopper’s preferences and intent in real time. Reflektion’s solutions create highly relevant and intuitive experiences for shoppers and dramatic conversion lifts of more than 20 percent (on average) for clients including The Walt Disney Company, Converse, Uniqlo, Godiva and many other leading brands. Since early 2015, Reflektion has more than tripled its client roster and realized 400 percent year-over-year revenue growth.

“We have been impressed with Reflektion’s practical application of deep learning and artificial-intelligence techniques to assess customers’ intent and enhance their online experience in real time. By leveraging cutting-edge, open-source platforms in the big-data arena, Reflektion is fundamentally driving Individualized Commerce and delivering stunning ROI for retailers,” said Dharmesh Thakker, a Battery general partner.

Reflektion will use the funds to further grow its client base, develop new products and expand into international markets. The company will continue to help retailers better monetize webstore traffic using artificial intelligence, data science and easily deployable applications. Based on this innovative approach, Shop.org singled out Reflektion as The 2015 Digital Commerce Startup of the Year.

“Reflektion has already demonstrated a dramatic impact on eCommerce through more than two billion personalized shopping experiences in 2015. Today we are converting more traffic on our clients’ websites to customers. The next step is to improve the quality of that traffic and deliver each consumer a seamless off-site to on-site to in-store experience,” states Reflektion CEO Sean Moran.