According to NPD Group, Razer Huntsman Elite leads the gaming keyboard category based on dollar sales
IRVINE, Calif.--(BUSINESS WIRE)--#Razer--Razer™, the leading global lifestyle brand for gamers and the best-selling gaming peripherals company1, today announced the Razer Huntsman Elite keyboard is the #1 best-selling gaming keyboard in the United States2. This is based on total dollar sales across gaming keyboards according to The NPD Group, U.S. Retail Tracking Service.
Consumers continue to turn to the Razer Huntsman Elite which now reigns as the leading gaming keyboard since January 2019.
The Huntsman Elite excels in its gaming performance and function. The revolutionary keyboard is best known for its industry-leading optical switches, which provide unrivaled speed and durability when compared to traditional mechanical switches found in other gaming keyboards. It also features media keys and beautiful Chroma lighting all around each side of the keyboard, even when the plush wrist rest is attached.
“We are thrilled that gamers are turning to the Razer Huntsman Elite as their trusted keyboard of choice,” says Bob Ohlweiler, Vice President of Sales and Marketing, Razer USA. “Razer has long driven innovation in keyboard switch technology, and optical switches are no exception as they deliver the absolute best performance. The rise of the Huntsman Elite shows that optical is the future as gamers choose performance over tradition.”
The Razer Huntsman Elite was not an overnight best-seller. It was birthed from innovation.
At its initial release in 2018, one of the biggest challenges it faced was its groundbreaking optical switch technology, a concept novel to the mainstream market accustomed to traditional mechanical switches.
Early adopters welcomed the new technology and helped establish trust and credibility to its improved performance. Today, the optical switches are repeatedly chosen over traditional switches as the Razer Huntsman Elite maintains its #1 spot amongst gaming keyboards.
For more on the Razer Huntsman Elite, please visit razer.com/gaming-keyboards-keypads/razer-huntsman-elite.
For more on The NPD Group, please visit: npd.com.
PRICE & AVAILABILITY
$199.99 USD MSRP
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Razer™ is the world’s leading lifestyle brand for gamers.
The triple-headed snake trademark of Razer is one of the most recognized logos in the global gaming and esports communities. With a fan base that spans every continent, the company has designed and built the world’s largest gamer-focused ecosystem of hardware, software and services.
Razer’s award-winning hardware includes high-performance gaming peripherals and Blade gaming laptops.
Razer’s software platform, with over 80 million users, includes Razer Synapse (an Internet of Things platform), Razer Chroma (a proprietary RGB lighting technology system), and Razer Cortex (a game optimizer and launcher).
In services, Razer Gold is one of the world’s largest virtual credit services for gamers, and Razer Fintech is one of the largest offline-to-online digital payment networks in SE Asia.
Founded in 2005 and dual-headquartered in Irvine and Singapore, Razer has 16 offices worldwide and is recognized as the leading brand for gamers in the USA, Europe and China. Razer is listed on the Hong Kong Stock Exchange (Stock Code: 1337).
Razer - For Gamers. By Gamers.™
1 Razer USA is the Best-Selling Gaming Peripherals Manufacturer in the U.S. and #1 Selling Gaming Peripherals Manufacturer in the U.S. Source: The NPD Group, Inc., U.S. Retail Tracking Service, Keyboards, Mice, PC Headset, PC Microphone, Gaming Designed, Based on dollar sales, 12 months ending March 2020 combined.
2 The Razer Huntsman Elite is the Best Selling Gaming Keyboard in the U.S. and #1 Selling Gaming Keyboard in the U.S. Source: The NPD Group, Inc., U.S. Retail Tracking Service, Keyboards, Mechanical Keyboard, Gaming Designed, Based on dollar sales, January 2019-March 2020 combined.