Apple CEO Tim Cook kicks off the keynote address on October 27 at the company’s Cupertino headquarters.
Apple designer Jen Folse introduces an easier way to discover and watch television with the TV app.
Phil Schiller, Apple VP of Marketing, reveals the new MacBook Pro.
Apple VP of Software Engineering Craig Federighi demonstrates Touch Bar’s seamless integration with MacBook Pro apps.
Susan Prescott, Apple’s VP of Product Marketing, demos the new Magnetic Timeline and redesigned interface of Final Cut Pro X.
Adobe Photoshop Design Manager Bradee Evans illustrates how Touch Bar transforms the Photoshop experience.
CEO Tim Cook talks with attendees about the new MacBook Pro after the event.
Photos courtesy of Apple.