OpenTable to Cut Prices for Restaurants Reopening

SAN FRANCISCO — As restaurants around the country look to reopen, the needs of each will change as government restrictions and safety recommendations evolve. Restaurants that have never taken reservations may find themselves looking for ways to adjust floor plans to allow more space between tables and manage capacity. To help restaurants reopen and adhere to these new norms, OpenTable — the restaurant industry’s leading reservations software — is rolling out two new initiatives: an enhanced restaurant management platform and price cuts for 2020.

OpenTable’s technology has always enabled restaurants to connect with diners to manage reservations, prepare for shifts, and maximize table availability, but enhancements to the platform will provide added support for restaurants so they can adhere to social distancing guidelines while providing updated health and safety information to diners for when it is safe to eat out again.

These advanced features are now paired with discounted pricing to reduce the reopening costs of our customers and to encourage new restaurants to join OpenTable. Beginning in May, restaurants that sign up for our “Open Door” pricing program will enjoy: no OpenTable subscription fees through the end of 2020, no cover fees through September 30, 2020 and a 50% discount on cover fees through 2020. OpenTable’s standard subscription and cover pricing will resume only in January 2021.

“Restaurants need help to reopen quickly, safely, and successfully as local restrictions lift.  We’re doing our part to help them by waiving fees and updating features with the post-COVID-19 dining experience in mind,” said Andrea Johnston, COO, OpenTable.

OpenTable, a subsidiary of Booking Holdings, helps nearly 60,000 restaurants worldwide using its software to seat over 134 million diners monthly.