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NY Times Hires Yahoo VP of MarketingPOSTED December 26, 2006 NEW YORK -- NYTimes.com announced that Murray Gaylord, previously vice president, brand marketing for Yahoo, has been named vice president, marketing for NYTimes.com. The appointment is effective January 8. In his new role, Mr. Gaylord will be a member of the NYTimes.com senior management team and will oversee marketing, customer service, research and Web analytics. He will report to Vivian Schiller, senior vice president and general manager, NYTimes.com. In making the announcement, Ms. Schiller said, "Murray Gaylord's extensive experience in advertising, branding and market research will be a tremendous asset as we continue to grow the scope and relevancy of NYTimes.com. We have ambitious plans underway for 2007 and will rely on his critical insights to lead our marketing efforts." Mr. Gaylord joined Yahoo in 2000 and was named vice president, brand marketing in 2001. In that role he led the company's advertising, market research, creative, trade marketing and community relations departments. Previously, Mr. Gaylord was executive vice president and chief operating officer of The Advertising Council from 1997 to 2000, where he helped to create new executions of memorable public service campaigns including Smokey Bear, "Friends Don't Let Friends Drive Drunk" and "A Mind is a Terrible Thing to Waste." Before that, Mr. Gaylord was executive vice president, director of client services for TBWA Chiat/Day and executive vice president, group account director at Scali, McCabe, Sloves, Inc. Mr. Gaylord also held various roles at Young & Rubicam, Inc. He received a B.A. degree in psychology from the University of California at Los Angeles. Mr. Gaylord is vice chairman of the American Advertising Federation and is on the board of directors of the Advertising Research Foundation, the Advertising Educational Foundation and the Miami Ad School. He is a founding member of the eMarketing Association advisory board. © Copyright SVDaily.com |
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