Nintendo Sells 600,000 Wiis in First Week

POSTED November 27, 2006

REDMOND, WA -- Nintendo's new Wii video game system sold more than 600,000 units in the Americas in just its first eight days of availability according to the company. That's a rate of nearly one per second continuously since the Nov. 19 launch. Including just first-party software and accessory sales, Wii has generated $190 million in business in the Americas.

"Even with sales already in excess of 600,000 units, demand continues to exceed supply, as it's clear this is one of the 'gotta-have' products for the holiday season," says Nintendo of America President Reggie Fils-Aime. "We've shipped retailers several times the amount of hardware the other company was able to deliver for its launch around the same time -- and we still sold out. Given the inclusive nature of Wii game play, we're seeing this new form of video gaming is already a huge hit with gamers and newcomers alike. It continues to be a phenomenal launch."

The system also is succeeding in its stated mission of reinvigorating current players, while attracting new ones. Every Wii system includes the five-game Wii Sports software, which Nintendo says is the talk of the Internet, featuring countless reports on how previously devout non-gamers have suddenly been converted via the amazing new way games are experienced using the system's remarkable controller. At the same time, The Legend of Zelda: Twilight Princess, a favorite of avid gamers, already has achieved sales of more than 454,000 units in the Americas, representing more than 75 percent of all hardware purchasers.

Game makers are also seeing strong sales from the new Wii.

"Madden NFL 07 is a great example of how the Wii gives players a whole new experience on their favorite games," says EA Studio President Paul Lee. "EA's creative teams are working to build more Wii features into some of our most popular franchises."

"The creativity we've been able to unleash on the Wii system with our game Red Steel has been eye-opening for our development teams," explains Ubisoft President Laurent Detoc. "Having the opportunity to design and develop entirely new game-play experiences using the Wii Remote and Nunchuk is both exciting and rewarding."

Sony launched its new Playstation 3 game console last week but has yet to release sales figures so far. Customers lined up for days at electronics stores to get the new player.


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