Mix Limited Unlocks Power of Data Using Halo’s Analytics Platform

Leading New Zealand Skincare and Cosmetic Manufacturer Attracted by Halo’s Ease of Use, Local Service and Cloud Architecture

SAN DIEGO--(BUSINESS WIRE)--#Analytics--Halo, a division of Logility, Inc., today announced that Mix Limited, a leading skincare and cosmetic manufacturer in New Zealand, has selected Halo as its preferred provider for self-service analytics and reporting. Using Halo’s proven cloud-based, user-friendly analytics platform, the Mix team will gain faster access to critical sales and financial data to support business growth.

Mix Limited founders Shane Young and Anthony Gadsdon created the company in 2000 with a washing machine pump and a credit card. Since then Mix Limited has been on a mission to create high-quality, natural and accessible products. With category-leading brands including Essano, New Zealand’s top-selling natural skincare brand, Mix Limited is now one of the fastest-growing Fast-Moving Consumer Goods companies in New Zealand. It also boasts the largest percentage of products of any leading skincare brand in New Zealand certified organic by Ecocert, the world’s largest cosmetic certifier.

To stay ahead of Mix Limited’s impressive growth, the company realized it needed to accelerate the speed and accuracy of decision-making. According to executives, its legacy process created multiple challenges including: data was difficult to access and manual manipulation was near impossible and highly error-prone. To support the company’s profitable growth Mix Limited selected Halo to provide employees with broad access to business data across multiple sources and enable the ability to analyze the data in creative ways.

“Halo has a strong track record of supporting leading manufacturers in New Zealand,” said David McKeown, Mix Limited’s chief financial officer. “Our primary requirements were for a user-friendly, local, cloud-based solution. We focused on Halo immediately because we knew users would love the intuitive interface, it’s supported locally and the cloud architecture aligns with our long-term IT strategy.”

“We see many companies like Mix Limited that have outgrown their ERP system’s native reporting tools,” said Keith Peterson, president, Halo. “Companies like Mix Limited need the ability to turn disparate sources of information into actionable business insights. In today’s hypercompetitive environment, it is critical to have access to the right information at the right time to make smarter decisions faster.”

About Halo

Halo leverages an innovative blend of artificial intelligence and machine learning technology to drive greater supply chain performance. The company’s first-of-its kind solution helps companies leverage enterprise data to generate new insight for competitive advantage. Halo users include Aaron’s and Leatherman Tool Group. Halo is a division of Logility, Inc., which is a wholly-owned subsidiary of American Software (NASDAQ: AMSWA). For more information, please visit, Twitter (@Halo_BI) or email at

Forward-Looking Statements

This press release contains forward-looking statements that are subject to substantial risks and uncertainties. There are a number of factors that could cause actual results to differ materially from those anticipated by statements made herein. These factors include, but are not limited to, continuing U.S. and global economic uncertainty, the timing and degree of business recovery, unpredictability and the irregular pattern of future revenues, dependence on particular market segments or customers, competitive pressures, delays, product liability and warranty claims and other risks associated with new product development, undetected software errors, market acceptance of Halo’s products, technological complexity, the challenges and risks associated with integration of acquired product lines, companies and services, as well as a number of other risk factors that could affect the Company’s future performance. For further information about risks the Company and American Software could experience as well as other information, please refer to American Software, Inc.’s. current Form 10-K and other reports and documents subsequently filed with the Securities and Exchange Commission. For more information, contact: Vincent C. Klinges, Chief Financial Officer, American Software, Inc., (404) 264-5477 or fax: (404) 237-8868.


Daniel Bachar
Halo, a division of Logility, Inc.