Marissa Mayer, Jeff Immelt Back Cleo Funding Round

Cleo board members from left to right: Sarah Guo (Greylock Partners); founder and CEO Shannon Spanhake (Cleo); Vanessa Larco (NEA)

SAN FRANCISCO — Cleo, which provides a support system for working parents, has scooped up $27.5 million in a Series B round which included backing from former GE CEO Jeff Immelt, now a partner with VC firm NEA, and former Yahoo CEO Marissa Mayer.

NEA is leading the round with partners Immelt and Vanessa Larco joining Cleo’s Board of Directors. Other executives backing Cleo include: LinkedIn CEO Jeff Weiner, Levi’s CEO Chip Bergh and Box CEO Aaron Levie.

When you download the Cleo app, you’re given step-by-step roadmaps and a dedicated Cleo Guide, a certified practitioner available to answer questions and talk through issues — but that Guide isn’t working alone to support you. Cleo partners with a curated, global network of leading experts who are certified in topics like lactation, sleep training, prenatal nutrition, and career coaching. This means Cleo is able to connect parents with the help they need, often times at a moments notice. We spend our time carefully bringing together top experts that meet our standard of quality care so that new parents don’t have to navigate this highly fragmented industry of wellness professionals on their own. New features that help Cleo better support working parents with:

  • Support for Considering, Conception, and Kids: Cleo has expanded support to include families and individuals that are considering having a baby (preconception), and also to include the still-challenging toddler years. Cleo now offers guidance for topics like fertility, potty training, and childcare to provide a more comprehensive, all-encompassing support system.
  • New capabilities for global workforces: Many customers are large enterprises with employees across the globe. To meet the needs of its international customer base, there are now Cleo Guides who speak a range of different languages, from German to Polish to Cantonese.

Cleo says 475,000 families across more than 50 countries now work at companies where Cleo is offered, and some of the latest companies partnering with them include eBay, Straus Family Creamery and Uber.