LOFT Closes $13 Million Series B

 

LOFT closes $13M Series B Funding to Accelerate Adoption of its roOomy 3D Interior Decorating and Staging Platform.

LOFT closes $13M Series B Funding to Accelerate Adoption of its roOomy 3D Interior Decorating and Staging Platform.

SAN JOSE — LOFT Inc., developer of the roOomy 3D design platform, announced it has finalized a $13 million series B round of funding led by Antimeridian and backed by Bertoia. This latest round of funding positions the company to undergo continued momentum for the expansion of roOomy. The new capital will be used to support investment in sales and marketing efforts and to expand offshore 3D content production facilities which can scale company’s business tenfold.

The LOFT patented core technology holds the power to transform 2D room images into 3D models in order to provide the ultimate 3D customization experience. The roOomy platform connects home furnishings retailers and the real-estate community with consumers at the moment they are considering a home purchase or property rental. With the roOomy app, users can experience any space in 3D and virtually decorate it with real products from home furnishing retailers.

“3D and 3D visualization is quickly becoming an important driver for purchasers and sellers of real estate,” said Pieter Aarts, CEO of LOFT and roOomy. “The way a property is staged can be the fundamental difference in pushing a potential buyer to the stage of making an offer. With roOomy, we are closing the gap between how a property looks today and how buyers can actually live in it by delivering an unprecedented 3D virtual staging experience.”

In addition, LOFT has appointed Doug Sinclair as Chairman of the Board, and Valery Syme and Wei Yuan as members of the Board, next to founders of roOomy Pieter Aarts, CEO, and Jan-Hein Pullens, COO. Together the new board members bring decades of management and executive experience spanning from start-ups, private, and public companies. They have led public offerings, corporate sales and acquisitions, and corporate turnaround in China, Europe, and the United States.

Users can download roOomy from iTunes for iPhone and iPad.