Head of Product Marketing | Schroders Investment Management

  • Full Time
  • Anywhere

London, United Kingdom, Who we’re looking for We are looking for the Had of Product Marketing in the central Marketing an Communications team in London. About Schroders We’re a global investment manager. We help institutions, intermediaries and individuals around the world invest money to meet their goals, fulfil their ambitions, and prepare for the future. We have around 5,000 people on six continents. And we’ve been around for over 200 years, but keep adapting as society and technology changes. What doesn’t change is our commitment to helping our clients, and society, prosper. The base We moved into our new HQ in the City of London in 2018. We’re close to our clients, in the heart of the UK’s financial centre. And we have everything we need to work flexibly. The team The Product Marketing team is positioned in the central Marketing and Communications department. As part of the broader Global Strategic Initiatives team, you will be working in a dynamic, stimulating and collaborative environment. What you’ll do You will have the responsibility for developing, delivering and distributing Schroders’ core product/capability content across all asset classes. This will be aligned to the business’ strategic priorities, in order to help drive sales for key growth areas and/or to maintain/defend market position. Key responsibilities: ??? Creating the product toolkit for strategic priorities and campaigns, providing Distribution teams with the required marketing materials to support the sales process and/or enhance client relationships ??? Mapping and designing product content and campaigns according to client personas and customer journeys ??? Developing the messaging framework and proposition for key products/capabilities working closely with Distribution/Sales, Product and Investment ??? Measuring and analysing campaign and product content performance to optimise current strategies and inform future ones ??? Working with the central teams, including proposition, editorial, social media, PR, corporate comms to formulate overall content strategy and pipeline ??? Working with the network of Product Executives and Investment Directors and maintain the cross-functional link on specific projects/campaigns ??? Generating new ways of promoting Schroders’ capabilities and products to clients with a focus on story-telling ??? Support local marketing teams with product marketing requirements, where appropriate ??? Responsible for managing the product marketing team including resource allocation, coaching and development ??? Owner of the master versions of key campaign assets and responsible for providing the delivery team with the masters to manage roll out ??? Curate the Digital Sales Book, an internal digital platform where Distribution is accessing fund materials and define what funds are promoted in line with business priorities The knowledge, experience and qualifications you need ??? Previous experience in financial services in product marketing or product roles ??? Strong investment knowledge ??? Solid writing skills with a logical and effective style ??? Understanding the commercial reality of our business The knowledge, experience and qualifications that will help ??? Experience in a client-facing role will be advantageous ??? Proven marketing expertise, preferably with experience in content creation, digital marketing and managing integrated marketing campaigns What you’ll be like ??? Highly motivated to deliver effective product campaigns ??? Able to manage multiple stakeholders and tight timelines ??? Effective manager, able to nurture and support the team We’re looking for the best, whoever they are Schroders is an equal opportunities employer. You’re welcome here whatever your socio-economic background, race, sex, gender identity, sexual orientation, religious belief, age or disability.